How To Fix Orphan Pages For Optimal SEO Performance

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If your website is displaying orphan pages, you could be losing out on a huge chunk of potential organic traffic. These pages can also affect your SEO performance and negatively impact your website’s ranking on search engine result pages (SERPs).

Fortunately, there are easy-to-implement solutions that can help you identify and fix orphan pages to achieve better SEO performance for your website. In this blog, we’ll discuss how to detect and solve issues with orphan pages to improve your website’s SEO performance.

What are Orphan Pages?

Orphan pages are an often overlooked challenge that can massively impact the success of your website. Put simply, these are pages on your site with no internal links pointing to them. This means that search engine crawlers can’t even find them, let alone index them! As a result, any content or information that is contained within the page is essentially invisible to Google. But the good news is, you can easily fix this through mindful optimization of your website. To help you out, here’s a quick guide on how to fix orphan pages and boost your SEO.

fixing orphan pages

Reasons for Orphan Pages Orphan Pages – What, Why & How to Fix Them

It’s easy to overlook the small details when running a website, but doing so can have severe consequences. One example of a small detail that can have big impacts is orphan pages: pages that are not linked to from any other page on your site. It’s important to identify and fix orphan pages for the sake of SEO, as it’ll improve your user experience, help avoid a drop in rankings, and keep search engine bots better informed so they can properly index your content.

The first step in fixing orphan pages is understanding why they’re a problem in the first place. Generally speaking, orphan pages are created without being linked to other pages on your site, making them difficult (or impossible) to find through navigation. As a result, users may struggle to find these pages, negatively impacting the user experience. On top of this, if your WordPress pages or posts are not properly linked, search engine bots may not be able to find these pages and, as a result, may not index them. This can mean missing out on organic traffic and a slight drop in rankings.

The solution for orphan pages is simple: link them to other pages on your website. This can be done through breadcrumbs, internal links, xml sitemaps, html sitemaps, and backlinks. It’s best to start by assessing your website’s structure and linking architecture, as it’ll provide you with a clearer view of how pages relate to one another. Once that’s done, you can begin to update your navigation and content accordingly.

In summary, orphan pages can have both a negative impact on your user experience and your SEO. Identifying and fixing orphan pages on your website can help to improve both the user experience and improve your website’s rankings.

It is extremely important to identify and address orphan pages on a website, as this can improve both the user experience and the site’s SEO. Doing so can help optimize the website and improve its rankings.

orphan pages seo

The Impact of Orphan Pages on Search Engine Optimization (SEO)

Search engine optimization (SEO) requires a website to be organized and structured in a way that both users and search engines can easily navigate. Orphan pages, also known as dead-end pages, are those without any links leading to them from other areas of a website. This becomes a problem when it comes to SEO, as these pages are practically invisible to search engines, meaning they won’t be indexed and won‘t appear in search results.

It’s important to ensure that no orphan pages exist on your site, as this will prevent your website from showing up in search engine results for related keywords, resulting in fewer visitors and less engagement. Additionally, orphan pages are often caused by outdated content, which can have a negative impact on the overall user experience and hurt your chances of ranking higher in search engine results.

The best way to fix orphan pages and boost your website’s SEO is to make sure there are no dead-end pages on your site. This can be done by creating redirects to other relevant pages, or by designing a website structure that allows users to quickly and easily navigate between pages.

By ensuring that every page on your site is connected in some way, you can help boost your website’s SEO and increase its visibility in search engine results.

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Locating Orphan Pages and Optimizing Your SEO

If your website isn’t appearing in search engine results for the appropriate queries, you may have a problem with orphan pages.

The first step to finding and fixing orphan pages is to locate them. Orphan pages are easy to spot as they don’t appear in any of your website’s internal links. The best way to identify them is to use a tool such as Google Search Console or Ahrefs, both of which will provide a list of all the URLs in your website that are not linked internally. Once you have this list, you can then decide which of these pages you want to keep and which ones you want to delete.

Once you have identified and deleted any orphan pages, you can then start optimizing the remaining pages. This includes making sure that all of your content is up-to-date, as well as ensuring that each page has its own unique meta descriptions and titles. Additionally, it’s important to integrate keywords relevant to your page topics into the page content, as this will help increase your website’s rankings in search engine results.

By taking these steps to find, delete and optimize orphan pages, you can increase your website’s organic visibility, giving your SEO rankings a much-needed boost.

Strategies to Fix Orphan Pages: Boost Your SEO with These Tips

Is your website stuck in an “orphan page” cul-de-sac? Don’t worry – you’re not alone. Many website owners find themselves needing to fix orphan pages and improve their SEO, but don’t know where to start. The good news is, these fixes are relatively easy to implement, leaving you free to get back to the more creative aspects of running your website.

An orphan page is one that exists without being linked to from any other page. These pages can still be found by search engines, but because there are no direct links, your website won’t benefit from the SEO boost associated with having inbound links.

To fix this issue, start by revamping your page hierarchy with the help of a simple site map. This will make it easier for search engines to crawl through your website for new content and make sure that each page is properly linked. You should also review your navigation bar and the internal links throughout your website. Make sure all of the pages are live, up-to-date, and linked to other pages.

You can create additional links by taking advantage of related posts and linking to old content. This will send search engine crawlers back to older pages, giving them a lift in the rankings. Finally, use your sitemap to identify any broken or duplicate URLs. Redirect any broken URLs to the intended page, or delete the URL altogether. If you’d rather keep the URL, consider redirecting it to a relevant page to help bolster your SEO. Duplicate URLs should also be redirected to the correct version of the page. Just remember that orphan pages should be avoided at all costs.

how to fix orphan pages

Interlinking For Better SEO: An Actionable Approach to Fix Orphan Pages

Are orphan pages on your website hindering your SEO efforts? Are they preventing you from achieving higher rankings? If so, interlinking is the answer to this issue. Interlinking provides a great opportunity to optimize your website’s architecture and ensure that all of your pages are accessible and are getting the traffic they deserve. In this blog post, we’ll discuss why interlinking is crucial for improving your SEO, how to identify and fix orphan pages, and the best practices for optimizing your website for better SEO.

Interlinking allows you to connect page one to page two, ensuring that the pages are easily accessible to web crawlers and users. This allows search engine bots to better understand how information on one page relates to information on another page and how the entire website is structured.

Moreover, interlinking helps to create a strong internal link structure, which is essential for good page indexation and ranking. It also ensures that all pages, including those that are often overlooked (orphan pages), are being crawled and indexed.

Identifying and fixing orphan pages is not always easy, but there are certain methods you can use to make it easier.

  1. First, you should audit your website and check to see if any pages lack links leading to them.
  2. Second, you should check your XML sitemap and see if there are any pages that are missing in the list.
  3. Third, you should check your navigation menus and ensure that all pages have at least one link pointing to them.
  4. Finally, you should review your analytics and see which pages have little to no traffic.

By following these steps, you can pinpoint pages that have not been linked.

Creating a Robust Site Architecture to Ensure Orphan Pages Don’t Impact Your Website’s SEO

If you’ve ever had to deal with an orphan page on your website, you know that they can be a pain. Not only do orphan pages create content orphans on the web, but they can also impact your search engine optimization (SEO). To ensure that your website doesn’t suffer from this issue, creating a strong site architecture should be at the top of your to-do list.

Creating a proper site architecture helps make sure that orphan pages are not left behind or forgotten. In essence, a robust site structure involves organizing your website’s content into categories and subsections in order to make sure that all pages can be easily reached from other pages on your website. By keeping all of your content organized and well documented, you can be sure that search engine crawlers will have an easier time indexing your website’s content.

A solid website architecture also involves making use of internal links to tie your pages together. Not only does this allow visitors to navigate easily through your website, but it also helps search engine crawlers make sense of your website’s structure. Utilizing internal links ensures that search engine bots can find every page on your website and that they’re not missing any crucial pieces of information.

In addition to using internal links, it is also important to ensure that your pages have relevant titles, meta descriptions, and headings. This helps search engine crawlers quickly determine what your page is about and whether it’s relevant for a particular query. Without accurate titles, meta descriptions, and headings, search engine crawlers may not be able to effectively ascertain the content of your page.

Best Practices To Avoid Orphan Pages And Boost Your SEO

Creating an effective website can be complex and time-consuming, but the results are worth it. One of the most overlooked SEO techniques is ensuring that your website doesn’t have any orphan pages. To help fix this issue and boost your SEO, here are some best practices to avoid having orphan pages on your website.

  1. First, create a detailed sitemap for your website. This will make it easier for users and search engines to find all the pages on your website. Additionally, when creating pages, make sure to link them to other relevant pages and to your home page. This will create relationships between pages and allow search engines to index them more effectively.
  2. Second, keep a close eye on any broken links. Broken links can lead to orphan pages since search engines won’t be able to access them if they contain broken links. Monitor your website regularly to check for any broken links and update them promptly.
  3. Finally, perform regular website audits. Website audits allow you to identify potential issues on your websites, such as orphan pages or broken links. Use these audits to make sure your website is up-to-date and functioning properly.

By following these best practices, you can easily avoid orphan pages and increase your SEO rankings. A well-structured website not only looks great, but it’s also essential for driving traffic and improving your visibility online.


When it comes to optimizing your website’s SEO performance, one of the common issues you may encounter is orphan pages. These are content pieces that have little or no connection to other pages on your site and therefore do not receive any SEO benefits from being indexed. Fortunately, with the help of a professional Atlanta marketing agency, you can quickly identify and fix orphan pages in your website’s structure, allowing your content to work for you in terms of SEO and other web marketing objectives.

At our Web Marketing agency, we specialize in all aspects of content marketing and SEO, including helping our clients figure out how to resolve any orphan page issues. With a comprehensive SEO website audit, we’ll be able to assess your website, identify any orphan pages, and then come up with an actionable strategy to repair your website’s structure. With years of experience and expertise at our disposal, our team will be able to find the best methods to successfully optimize your website’s performance in a timely fashion.

Don’t let orphan pages stand in the way of optimal SEO performance — reach out to our Atlanta marketing agency today and schedule a free strategy session to get started!

Picture of Lori Newman
Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

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