A Digital Marketing Blog For Local Businesses
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Testimonials: The Power of Word of Mouth Marketing Strategy
If you've ever bought just about anything that costs a decent amount of money, you know the power of customer testimonials in boosting sales. The more expensive a potential product or service purchase is the more thoroughly you want to check it out....
Google My Business: How to Get Your Local Business Listed on Google Maps
Launched in 2005, Google Maps has become a critical tool for local businesses to reach potential customers in their geographic region. If you run a laundromat, restaurant, plumbing company, HVAC company, auto mechanic shop, coffee shop or any other...
New Website Launched: SEO Checklist
If you're starting a new business or trying to breathe new life into an existing one, getting a new website launched is a critical part of your marketing plan. There have never been more options available for designing new websites than you will find...
Google Ranking Factors for 2020
Ranking highly in Google’s Search Engine Results Pages (SERP) is the most important thing that you can do to increase the amount of traffic heading to your website. However, what you need to focus on to make that happen is constantly in flux. Google...
3 Key Steps for a Successful SEO Strategy
It's essential to follow the correct steps to create a solid SEO foundation. With the proper plan in place, it's a matter of staying disciplined while keeping the focus on the overall strategy. Companies that do that earn high rankings and discover...
What is Google E-A-T and Why Does it Matter for SEO?
In 2013, some SEO industry blogs started talking about Google E-A-T and began considering exactly what it was and how much of an impact it was having on search results. However, that interest seemed to trail off some in the years that followed. That...
Ecommerce Marketing Tactics to Drive More Holiday Sales
Ecommerce Marketing Tactics With the holidays fast approaching, many people are spending their time looking for the perfect gifts for their families and friends. Since online shopping is one of the easiest ways to find unique and amazing gifts, many...
Holiday Email Marketing – 10 Ideas To Up Your Game
Holiday Email Marketing The holidays are just around the corner. It's time for people to celebrate with their loved ones and buy them presents. Everyone is shopping, so it's the most important season when it comes to marketing your business. No matter...
What is Bounce Rate in Google Analytics?
What is Bounce Rate in Google Analytics and How Can You Improve it? Running a small online business means having to wear many hats. We often have to master many different aspects of entrepreneurship in order to keep a web business afloat. Learning to...
Do Google Reviews Influence Local Google Ranking?
Many of us who are just beginning to develop our SEO strategies are curious about reviews and how they impact our exposure and ranking. Specifically, many wonder about Google reviews and whether or not they change your standing on the search engine....
