Links are necessary before your content can rank. Internal linking is one way to improve the visibility of your site and help you rank in search engines. Internal links are important for SEO because they help users find your site from other sites on the web. These links are also important for users because they provide a quick and easy way to navigate your site.
A successful internal linking strategy can boost your search engine rankings. Our goal in this article is to help you understand the importance of internal linking, how to approach it, and how Newman Web Solutions can help.
What is Internal Linking?
Internal linking is the process of linking one page on your website to another page on your website. This is done by adding links from one page to another within the site’s content. This strategy is important for two main reasons: it helps users navigate your site, and it helps improve your site’s SEO.
When it comes to SEO, internal links are important because they help search engines understand the structure of your site and the relationships between your pages. This, in turn, can help your site rank higher in search results.
If you’re looking to improve your site’s SEO, internal linking is a great place to start. Newman Web Solutions can help you make a plan for internal links that will help your site rank higher in search engines.
What’s the Difference Between External and Internal Linking?
External linking is the process of linking one website to another. On the other hand, internal linking is the process of linking pages within a website.
How Do I Approach Internal Linking?
There are a few different ways to approach internal linking. You can either create or find internal links organically.
If you’re looking to create internal links, you can use various methods, including link building, content marketing, and keyword research.
Once you’ve created or found internal links, it’s important to maintain them over time. Newman Web Solutions can help you make sure that your strategy for linking to other pages on your site works and stays the same over time.
Why is Internal Linking Important for SEO?
Internal links are important for SEO because they help users navigate your site and find the information they’re looking for. In addition, internal links help improve your site’s ranking in search engine results.
Many experts think that internal links do help search engines find and rank sites better. Internal links can also help users find their way to specific pages or pieces of content on your site.
Lastly, internal links can make people who visit your site feel like they are part of a community. For both user and search engine success, an effective internal linking strategy is essential.
Setting Up an Internal Linking Strategy
There are a few things to think about when making an internal linking strategy that works. Here are a few general steps that you can follow as a general rule, but it really depends on the site and the goals you have in mind.
1. Determine Your Website’s Ideal Structure
The ideal website structure can be looked at as a pyramid. The top of the pyramid is made up of the homepage and the main section of your website. There should be a lot of internal links on the home page, and there should also be a lot of internal links in the main section.
Without a defined structure, your site will just be a collection of random pages and blog posts. In order for your users to navigate through your site, they need this structure.
Google also looks at how your website is set up to decide what content is important and what is not. If your website doesn’t have a defined structure, it can be difficult to rank for certain keywords.
2. Structure Your Site According to Your Target Audience
You should put internal links on your site in a way that reaches the people you want to reach. For example, if you’re a small business looking to target local customers, place internal links in the local sections of your website.
If you want to reach people all over the world, put internal links in the global parts of your website.
3. Use Appropriate Keyword Tags and Titles
Internal links should also be tagged with appropriate keyword tags and titles. When you’re conducting keyword research, this will help you find the appropriate internal link.
4. Use Internal Links to Connect Different Sections of Your Website
You can use internal links to connect different sections of your website. For instance, you could create a link from your website’s home page to the “About Us” page. This will help users learn more about who you are and what you do.
5. Keep an Eye on Link Velocity and Link Quality
It’s important to keep an eye on link velocity and link quality when creating or maintaining an internal linking strategy. High-quality links will help improve site visibility and rankings in search engines, while low-quality links may have a negative impact on site visibility and rankings.
6. Link Various Articles With Each Other
Connect different articles with each other to create a more comprehensive and user-friendly website. This will help users find the information they’re looking for as quickly as possible.
7. Don’t Over-optimize Anchor Text
Anchor text is the text that appears next to a link when users click on it. Over-optimizing anchor text can lead to decreased click-through rates and lower SERP positions. Instead, focus on creating high-quality links that will help improve site visibility and rankings in search engines.
Creating an Effective Internal Linking Strategy with Newman Web Solutions
At Newman Web Solutions, we know how important internal linking is for SEO success. We can help you make a plan for internal links that will help your site rank higher in search engines. Contact our Atlanta SEO company today to learn more!