Project Overview

A mobile phone and tablet displaying a website dedicated to dog relationships, designed by the Pooch Professor.

Project Overview

The Pooch Professor website redesign is a comprehensive UX case study aimed at improving the user experience of a local Atlanta dog training service provider. The project entails understanding the needs and goals of dog owners in the Atlanta area, conducting user research, and designing intuitive and enjoyable solutions for accessing and utilizing dog training services. By creating a user-friendly and engaging website, the goal is to enhance the overall experience for dog owners seeking professional training services and improve the effectiveness of their training outcomes.

The Product

The product is a redesigned website for the Pooch Professor, a local dog training service provider in Atlanta. The website serves as the primary platform for dog owners to learn about the available training services, book sessions, access resources, and connect with professional trainers. The aim is to create an informative, user-friendly, and visually appealing website that establishes trust and encourages dog owners to engage with the Pooch Professor's services.

Project Duration

The project is estimated to take approximately six to eight weeks to complete. This timeframe allows for thorough research, ideation, design iterations, development, and testing phases to ensure a successful and well-implemented website redesign.

The Problem

The core problem that dog owners in Atlanta are encountering is the difficulty in finding reliable and qualified dog training services. Existing websites of local trainers often lack user-friendly interfaces, relevant information, and clear communication of services offered. Dog owners struggle to understand the available training options, make informed decisions, and access essential resources. This results in confusion, hesitation, and potential dissatisfaction with the training services received.

The Goal

The goal of this case study is to improve the user experience of the Pooch Professor's website by addressing the pain points faced by dog owners in Atlanta. The aim is to create a user-centric design that makes it easy for dog owners to discover and understand the training services offered, book sessions conveniently, access valuable resources, and establish trust in the expertise of the Pooch Professor. The ultimate objective is to increase customer satisfaction, attract more clients, and strengthen the reputation of the Pooch Professor as a reliable and effective dog training service provider.

Our Role

As UX Designers for this project, our role is to lead the website redesign process. We will collaborate with the Pooch Professor owner, conduct user research, create design concepts, iterate on designs based on feedback, and ensure the final solutions align with user needs and project goals. Additionally, we will work closely with our development team to implement the design solutions effectively and ensure a seamless user experience.


Our responsibilities include:

  1. Conducting user research to gain insights into the needs, behaviors, and preferences of dog owners in Atlanta.
  2. Analyzing user feedback and incorporating it into the website redesign process.
  3. Creating intuitive and visually appealing design solutions that enhance the user experience and communicate the Pooch Professor's expertise effectively.
  4. Collaborating with the Pooch Professor owner and our development team to ensure the feasibility and successful implementation of the website redesign.
  5. Conducting usability testing to validate design decisions, gather feedback, and make iterative improvements to the website's usability and functionality.

Understanding the User

User Research

To understand the needs and behaviors of dog owners in Atlanta, the following UX research methods will be employed:

  1. Questionnaire and Website Design Brief: Conducting an online questionnaire to gather quantitative data about user demographics, dog training preferences, pain points, and expectations from a dog training website.
  2. Competitive Analysis: Analyzing existing dog training websites and local service providers to understand industry standards, identify areas for improvement, and gain inspiration for design solutions.
  3. User Testing: Conducting usability tests with prototypes of the redesigned website to validate design decisions, gather feedback on usability and functionality, and make iterative improvements based on user insights.


Based on initial research, it was found that dog owners in Atlanta struggle to find reliable and qualified dog training services. Existing websites lack user-friendly interfaces, relevant information, and clear communication of services offered. Dog owners face difficulties in understanding the available training options, making informed decisions, and accessing essential resources. The website redesign for the Pooch Professor aims to address these pain points and create a seamless user experience that instills trust, provides valuable information, and facilitates convenient booking and access to resources.

Pain Point

The main pain point identified is the challenge faced by dog owners in Atlanta in finding trustworthy and qualified dog training services. The existing websites lack clarity, ease of use, and the ability to establish trust, resulting in confusion and hesitation in selecting a suitable training service provider.


Based on the user research conducted, the following user persona is created to represent the target audience for the Pooch Professor's website redesign:

Name: Sarah Thompson Age: 32 Occupation: Marketing Executive Background: Sarah is a dog owner living in Atlanta. She recently adopted a rescue dog and is seeking professional training services to address behavioral issues and help with obedience training. She values convenience, reliability, and a personalized approach to training. Sarah wants to find a reputable dog training service provider who can effectively communicate their expertise, offer a range of training options, and provide clear information on pricing and scheduling.

Problem Statements and User Journey Map

Problem Statement: Dog owners in Atlanta struggle to find reliable and qualified dog training services due to the lack of user-friendly websites that effectively communicate the services offered, pricing, and scheduling options.

User Journey Map:

  1. Sarah discovers the Pooch Professor's website through an online search for dog training services in Atlanta.
  2. Sarah navigates to the website's homepage and expects to find clear information about the training services provided.
  3. Sarah encounters difficulties in understanding the available training options, pricing, and scheduling process.
  4. Sarah seeks reassurance of the Pooch Professor's expertise and looks for testimonials, certifications, and success stories.
  5. Sarah decides to contact the Pooch Professor for more information but faces challenges in finding contact details or a convenient way to get in touch.
  6. Sarah ultimately either gives up and searches for an alternative provider or perseveres and manages to find the necessary information to book a training session.

UX Structure and User Flow

The redesigned website will have a clear and intuitive UX structure, ensuring easy navigation and accessibility of key information. The user flow will be designed to guide dog owners through the following steps:

  1. Homepage: Introduce the Pooch Professor's services, highlight their expertise, and provide clear calls to action for further exploration.
  2. Services Page: Clearly present the different training options available, including descriptions, benefits, and pricing details.
  3. Testimonials and Success Stories: Showcase client testimonials and success stories to establish trust and demonstrate the effectiveness of the Pooch Professor's training methods.
  4. About Page: Provide comprehensive information about the Pooch Professor's background, qualifications, and certifications to instill confidence in their expertise.
  5. Contact and Booking: Make it easy for users to find contact information, including phone numbers, email addresses, and a user-friendly contact form for inquiries and booking sessions.
  6. Resources: Offer a dedicated section with informative articles, training tips, and educational resources to empower dog owners and support their training journey.

Impact and Lessons Learned

Through this project, we gained valuable insights into the needs and challenges of dog owners in Atlanta when it comes to finding reliable and qualified dog training services. The redesigned website for the Pooch Professor aimed to address these needs and provide a user-friendly experience. By incorporating user feedback and conducting usability testing, the following impacts were achieved:

  1. Improved User Experience: The redesigned website now offers clear and intuitive navigation, making it easier for dog owners to explore training services, understand options, and access relevant information.
  2. Increased Trust and Credibility: By prominently showcasing testimonials, success stories, and the Pooch Professor's qualifications, the website establishes trust and credibility, addressing the initial pain point of users seeking reassurance of the provider's expertise.
  3. Streamlined Booking Process: The revamped contact and booking system provides easy-to-find contact details and a user-friendly form, simplifying the process for users to inquire and schedule training sessions.
  4. Enhanced Access to Resources: The dedicated resources section offers valuable articles, training tips, and educational materials, empowering dog owners with additional knowledge and support for their training journey.

Throughout the project, we learned the importance of thorough user research to understand the specific needs and pain points of the target audience. Iterative design and usability testing allowed for continuous improvement and ensured that the final solution met user expectations. Collaboration with stakeholders and close coordination with the development team were vital for successful implementation.

By focusing on user-centric design and addressing the core problem, the Pooch Professor's website redesign has the potential to significantly improve the experience of dog owners in Atlanta seeking professional dog training services.

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Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
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Angie Dutch
APEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
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