Impeccable Background Solutions

Project Overview

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Case Study for Impeccable Background Solutions


Impeccable Background Solutions is a criminal background check provider in Georgia that needed a new website design to improve their online presence and attract new clients. They approached Newman Web Solutions Agency with the goal of creating a website that would accurately showcase their services and provide a seamless user experience. In this case study, we will explore how we helped Impeccable Background Solutions achieve their goals with a new website design, ongoing marketing services, and website maintenance.


The main goals of this project are:

  • Develop a new website that accurately showcases Impeccable Background Solutions' services
  • Optimize the website for search engine results and improve online visibility
  • Provide ongoing WordPress website maintenance and support
  • Increase sales and attract new clients through SEO and digital marketing


To develop the new website, we conducted extensive research on Impeccable Background Solutions and their target audience. We analyzed the criminal background check industry and studied the websites of other companies to determine the best approach for the new website design. Based on our findings, we developed a comprehensive strategy for website design and SEO optimization.

Website Design:

To accurately showcase Impeccable Background Solutions' services, we designed a new website that is professional, informative, and user-friendly. We used a clean and modern layout that highlights the company's services and features clear calls-to-action to guide visitors toward making a purchase.

We also implemented a number of features to enhance the user experience, including:

  • A comprehensive services section that showcases the company's services and provides detailed information
  • A simple and easy-to-use ordering process that makes it easy for visitors to complete their orders
  • High-quality images that showcase the company's products and services
  • A responsive design that ensures the website looks great and functions well on all devices, including mobile devices

SEO Optimization:

To attract more clients and improve the website's search engine ranking, we implemented a comprehensive SEO optimization strategy that included:

  • Keyword research: We conducted extensive keyword research to identify relevant and high-traffic keywords related to criminal background checks in Georgia.
  • On-page optimization: We optimized the website's content and structure to ensure it is easily crawlable and indexable by search engines. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
  • Content creation: We created high-quality, SEO-optimized content for the website's services pages. This included informative articles and service descriptions that help attract more organic traffic and engage visitors.
  • Local SEO: Our local SEO company implemented strategies and techniques to improve the website's search engine ranking in the Georgia area. This included creating and optimizing Google My Business and other local directory listings.

Ongoing Maintenance and Digital Marketing:

To maintain the website's functionality and improve performance, we provided ongoing website maintenance and digital marketing services. Our team regularly updates the website with fresh content, optimizes the website for search engines, and manages the company's digital marketing campaigns on various platforms, including social media.


The new website design, ongoing maintenance, and SEO optimization strategies helped Impeccable Background Solutions to achieve their goals and expand their online presence. The website's streamlined ordering process and visually appealing design helped to improve the customer experience and attract more sales. The ongoing maintenance and digital marketing helped to improve online visibility and attract new clients.


The successful implementation of the new website design, ongoing maintenance, and SEO optimization strategies helped Impeccable Background Solutions to achieve their goals and expand their online presence. By utilizing the latest design practices, ongoing maintenance, and SEO optimization, Impeccable Background Solutions is well-positioned for continued growth and success in the future. The new website design successfully showcased the company's services and made it easy for potential clients to place orders. The ongoing maintenance and digital marketing strategies helped to improve online

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Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie Dutch
APEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
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