Case Study for Impeccable Background Solutions
Overview:
Impeccable Background Solutions is a criminal background check provider in Georgia that needed a new website design to improve their online presence and attract new clients. They approached Newman Web Solutions Agency with the goal of creating a website that would accurately showcase their services and provide a seamless user experience. In this case study, we will explore how we helped Impeccable Background Solutions achieve their goals with a new website design, ongoing marketing services, and website maintenance.
Goals:
The main goals of this project are:
- Develop a new website that accurately showcases Impeccable Background Solutions' services
- Optimize the website for search engine results and improve online visibility
- Provide ongoing WordPress website maintenance and support
- Increase sales and attract new clients through SEO and digital marketing
Research:
To develop the new website, we conducted extensive research on Impeccable Background Solutions and their target audience. We analyzed the criminal background check industry and studied the websites of other companies to determine the best approach for the new website design. Based on our findings, we developed a comprehensive strategy for website design and SEO optimization.
Website Design:
To accurately showcase Impeccable Background Solutions' services, we designed a new website that is professional, informative, and user-friendly. We used a clean and modern layout that highlights the company's services and features clear calls-to-action to guide visitors toward making a purchase.
We also implemented a number of features to enhance the user experience, including:
- A comprehensive services section that showcases the company's services and provides detailed information
- A simple and easy-to-use ordering process that makes it easy for visitors to complete their orders
- High-quality images that showcase the company's products and services
- A responsive design that ensures the website looks great and functions well on all devices, including mobile devices
SEO Optimization:
To attract more clients and improve the website's search engine ranking, we implemented a comprehensive SEO optimization strategy that included:
- Keyword research: We conducted extensive keyword research to identify relevant and high-traffic keywords related to criminal background checks in Georgia.
- On-page optimization: We optimized the website's content and structure to ensure it is easily crawlable and indexable by search engines. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
- Content creation: We created high-quality, SEO-optimized content for the website's services pages. This included informative articles and service descriptions that help attract more organic traffic and engage visitors.
- Local SEO: Our local SEO company implemented strategies and techniques to improve the website's search engine ranking in the Georgia area. This included creating and optimizing Google My Business and other local directory listings.
Ongoing Maintenance and Digital Marketing:
To maintain the website's functionality and improve performance, we provided ongoing website maintenance and digital marketing services. Our team regularly updates the website with fresh content, optimizes the website for search engines, and manages the company's digital marketing campaigns on various platforms, including social media.
Results:
The new website design, ongoing maintenance, and SEO optimization strategies helped Impeccable Background Solutions to achieve their goals and expand their online presence. The website's streamlined ordering process and visually appealing design helped to improve the customer experience and attract more sales. The ongoing maintenance and digital marketing helped to improve online visibility and attract new clients.
Conclusion:
The successful implementation of the new website design, ongoing maintenance, and SEO optimization strategies helped Impeccable Background Solutions to achieve their goals and expand their online presence. By utilizing the latest design practices, ongoing maintenance, and SEO optimization, Impeccable Background Solutions is well-positioned for continued growth and success in the future. The new website design successfully showcased the company's services and made it easy for potential clients to place orders. The ongoing maintenance and digital marketing strategies helped to improve online
