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Content Creation and Web Design

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Content Creation and Web Design

Chalkboard with Content Creation wireframe

Content Creation, Who Does It?

Most WEBSITE DESIGNERS do not create content – YOU DO. Typically the content is up to the client to provide. After all, the client knows their business way better than most designers do.  HOWEVER, if you aren’t comfortable writing your own content, we provide content creation services for an additional fee. Our website content writers specialize in providing relevant content for many industry websites.

Every industry has a specific target audience and requires a different type and level of content. Content should contain words along with keywords that engage website visitors with the goal of converting them. Content written specifically for a website should concentrate on a specific topic. It should be easy to read, offering the information in easy to understand manner.

If you still insist on providing your own written content, we can show you the prototype layout, the spacing, the widget box areas, and all the design elements that will make up your new website to help guide you.

To “flesh out” these areas, a common practice with all website builders is to use the pseudo-Latin text filler, Lorem Ipsum ( http://www.lipsum.com/)  to show you what the site would look like with content inserted.  This filler text is replaced by your actual content once you have it ready for us.

Content creation for your website is not something pulled off a shelf somewhere. It’s an integral part of your business that you want to present to your website visitors. What do you want to let them know? That’s what your content should be.

Before you get anxious about creating content for your own website, sit back and relax. Start by looking at the content you already have.

Often you already have content ready and available to you in the form of your brochures, your product catalogs, your menus, your training materials, your Powerpoint presentations, and much more.

Much of this information can be used for creating content on your new website, saving you time and effort. Reusing existing information also reinforces your brand online by incorporating your offline material.

Keep in mind, however, that the existing content needs to be presented to us in a format that we are able to use to upload to your website online. Sending us your brochure doesn’t do the trick. It must be retyped in a Word document and sent via email to us so we are able to copy and paste it into the website.

Photos and slides must also be presented to us in such a way that we can upload them online. A physical photograph can’t be uploaded, but a JPG or PNG version of it can be. These formats are what we need to use your existing content on your website.

We can use the information, but we can’t use the physical item, so you may have to re-create your existing content – print especially – into a web-oriented format and email it to us.  But if you have the original files that you emailed to your printer, then they should be able to be reused on your website without too much difficulty.

We will let you know the size of the photos needed for your website based on the theme style of your site.

For example, if you send us a thumbnail photo, it can’t be used in an enlarged state because the pixels will not translate into a good looking picture.  Each website design has sizing requirements for photos and for text.

If your text articles are voluminous and much scrolling would be needed to read them, we would advise you to edit them to a manageable length. However, if you have written scholarly articles that need publishing in their entirety, we would suggest an Executive Summary prior to leading into the full-length article.  Content size depends on your business and your website theme.

Ultimately, NewmanWebSolutions.com will design a website for you that you will be proud of. 

Lori Newman
Lori Newman
Web Designer & SEO Marketing Director @ NWS. Lori has been developing websites for over 20 years now and is totally obsessed with WordPress. When she's not designing she loves dabbling in photography and videography and spending time with her five grandkids and fur babies.