Google Trends is a fantastic way to track the most popular keywords being searched on the internet. By looking at past data, you can get an idea of what people are interested in and how often they are searching for it. This information can be invaluable for businesses and individuals, as it can help you determine what topics to focus your marketing efforts on and which keywords to target.
Not only can you see the trend over time, but you can also use this data to help your website or blog. Here’s everything you need to know about Google Trends.
How to Use Google Trends?
Google Trends is a tool that provides visual context for search engine results. It shows how often a particular term has been searched over time and its popularity relative to other terms. By understanding how popular a particular topic is, you can better contextualize your research and determine where the public is most interested in exploring it.
To use Google Trends, first, you need to create an account. Once you have an account, you can start tracking keyword searches. To track a keyword, you simply type it into the “Keyword research” box on the left-hand side of the Google Trends homepage.
It’s important to note that Google Trends doesn’t show you a keyword’s search volume. It only shows how often that keyword is being searched for on Google. The relevance of a search term is determined by a scale from 0 to 100. A search term with a relevance score of 100 means it’s being searched for more than any other keyword.
Where Does Google Trends Get Data From?
Google Trends gathers data from a variety of sources, including web searches made via Google.com as well as those made using Google’s apps and services such as YouTube and Maps. Some other data sources include:
- Google Image Search
- Google News
- Google Shopping
How to Search Keywords With Google Trends?
When using Google Trends, be sure to look at the “Percent Change” column. This will tell you how much more popular the keyword has become over time relative to its baseline (average) popularity.
For example, if the baseline popularity for a keyword is 100 searches per day and the percent change shows that 400 searches per day are being generated now, then the keyword is growing in popularity. However, if the baseline popularity is 1000 searches per day and the percent change shows that 30000 searches per day are being generated now, then the keyword may be experiencing an increase in overall interest.
Keep in mind that Google Trends data cannot always be used to predict future trends. However, it can provide valuable insight into past search behavior and help you make informed decisions about your marketing strategy.
Searching For General Trends
One interesting hidden feature of Google Trends is that you can also search for general trends. For example, you can see how often different words are being searched for overall, or how often they’re being searched for compared to other months or years. This can be useful when you want to see whether a particular topic is trending in a specific direction or not.
Utilizing Search Operators in Google Trends
By utilizing search operators, it is possible to limit the number of results returned. This can be helpful in determining the relative popularity of particular terms.
Some search operators can be used to help find specific information about trends. Here they are:
- The plus operator (+)
- The double quotation marks (” “)
- The minus operator (-)
The first one is the plus sign. Using plus signs, you can combine as many terms as you want. You can use this technique to monitor the trend of multiple sectors simultaneously. Plus operators also enable you to account for spelling mistakes, abbreviations, and punctuation differences between different terms.
Double quotes are another useful tool for excluding results that do not match. With double quotation marks, you can check your keyword’s discrepancies versus keywords without it.
When you search for a term that has another meaning, using the minus operator will prevent skewed results. For example, if you want to know what’s the latest trends in coffee, but want to exclude searching for information about frappes, you can type “coffee -frappe” on the Google Trends app to see the specific data.
Analyzing Seasonal Trends
Google Trends is a great way to get a sense of how people are using the internet in relation to certain topics. For example, if you’re looking to analyze seasonal trends, it can be helpful to look at search data across different time periods. This can help you determine which topics are being talked about more frequently during specific times of the year. Additionally, it can give you an idea of what people are interested in and what they’re looking for online.
Google Trends Additional Features
Trending Searches Tab
The Trends tab displays a global overview of the most popular searches over time. This includes the number of results, the country of origin, and how long the trend has been going on. You can also see how popular different terms are at any given moment.
Year In Search Tab
The Year In Search tab shows you a list of the most popular keywords that have been searched for in the past 12 months. This is a great way to see what’s been trending and what’s being talked about online.
Subscriptions
You can also set up email alerts for specific keywords or topics that you’re interested in. This way, you’ll always know when something new comes out that pertains to your field.
Final Words
Google Trends is a great way to see what people are talking about and what they’re looking for online. You can use it to see what keywords are popular and whether you’re targeting the right keywords. It can also help you determine which topics are being talked about more frequently during specific times of the year.
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