Project Showcase: White Cloud Decor

A laptop and a smartphone on a white desk displaying a travel website, with a vase of pink roses and white cloud decor beside them.

Comprehensive UX Case Study: White Cloud Decor Event Planning

Project Overview

White Cloud Decor, a distinguished event planning and party rental company based in Metro Atlanta, sought to make its first foray into the digital world. Renowned for transforming special occasions into unforgettable memories, White Cloud Decor offers a wide array of services from customized decor to unique party rentals, catering to a variety of events such as proposals, baby showers, birthdays, and more. The objective was to translate their offline reputation into a captivating online experience that communicates the magic of their services to a wider audience.

Screenshot of White Cloud Decor owners.

The Product: White Cloud Decor’s digital platform is envisioned as a comprehensive website showcasing their bespoke event decor, balloon decorating services, and party rentals. Each service aims to be presented in a way that not only illustrates the possibilities but also inspires users to envision these decorations at their own events.

Project Duration: The project was allocated a 2-month timeline, strategically planned to cover user research, website design and development, and user testing phases to ensure the platform is both visually appealing and user-friendly.

The Problem: Without a pre-existing digital presence, potential clients had difficulty discovering White Cloud Decor’s offerings and understanding the extent of customization available. The challenge was to create an online platform that effectively conveys the uniqueness and personalization of their services, encouraging user engagement and conversion.

The Goal: To design and launch a user-centric website for White Cloud Decor that showcases their services in an inspiring and informative manner, ultimately increasing visibility, engagement, and customer bookings.

My Role: As the UX Designer for this project, I was responsible for crafting the user experience from the ground up — focusing on making White Cloud Decor’s services easily discoverable, understandable, and engaging through their first digital platform.

Responsibility: My responsibilities encompassed conducting initial user research, creating the website’s design and structure, implementing user feedback into design iterations, and ensuring the final product aligns with the users' needs and business goals.

Screenshot of white cloud decor Services page

Understanding the User

User Research

User research was pivotal in this project due to the lack of existing online user data. I employed surveys, interviews, and competitive analysis to gather insights into potential users’ expectations, preferences, and behaviors when planning events and seeking decor services online.

Summary

Our target users are individuals and event planners looking for unique, customizable event decor and rentals. They value creativity, ease of use, and clear communication of services. The primary challenge for users was finding a reliable provider that could clearly demonstrate a range of services and customization options online.

Pain Point

The main pain point identified was the difficulty in finding a single platform that offers comprehensive, customizable event planning and decor services, which limits users' ability to efficiently plan and visualize their events.

Personas

Persona: Julia Martinez, 28, Engaged and Planning a Wedding
Julia is actively seeking unique and personalized decor for her wedding. She values transparency, the ability to customize services to fit her vision, and visual examples of previous work to ensure her choices will make her day truly special.

Screenshot of website page for custom cart rentals.

Problem Statements and User Journey Map

Problem Statement: Potential clients need a way to discover White Cloud Decor’s services and visualize how these can be tailored to their unique event, which is currently hindered by the absence of an online presence.

The user journey map developed showcased the path from discovering White Cloud Decor online to engaging with their services. It highlighted essential interactions such as service exploration, customization options, and booking inquiries, guiding the website’s structural design to address user needs effectively.

UX Structure

The website’s UX structure was designed with a focus on simplicity, inspiring content, and interactive elements. Features such as a virtual tour of services, a customizable decor visualizer, and clear call-to-actions were incorporated to guide users smoothly from inspiration to booking.

Impact and Learnings

The launch of White Cloud Decor’s website marked a significant milestone in their business, broadening their reach and significantly increasing engagement and bookings. The project underscored the importance of a well-structured digital presence in showcasing services and facilitating user decisions. Key learnings included the value of understanding user needs in the absence of direct feedback and the impact of interactive tools in enhancing service visualization.

Share This:

Picture of Lori Newman
Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
Read More
From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie Dutch
APEC Learning Center, Atlanta, GA
Read More
To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
Read More
This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
Read More
Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
Ratings & reviews for Newman Web Solutions Agency
Start Marketing Smart
A woman holding a cell phone displaying social icons, unaware of the potential shadow banning.

Get the latest digital marketing information and advice sent directly to your email.

New Website

(Hover or Tap Image To Scroll)

Before

(Hover or Tap Image To Scroll)

A digital marketing agency's Apple iMac monitor on a black background.
A digital marketing agency's Apple iMac monitor on a black background.