Case Study Overview for Achilles Ankle Monitoring:
Achilles Ankle Monitoring is a leading monitoring services company located in Jacksonville, Florida. The company provides state-of-the-art monitoring services to clients in the criminal justice system. As a new business, Achilles Ankle Monitoring has decided to redesign its existing website and create a new logo to better reflect its brand image and expand its reach. The company has chosen to work with a team of professional designers and web developers to achieve this goal.
Goals:
The main goals of this project are:
- Redesign the website to improve user experience and showcase the company's services
- Create a new logo design that better reflects the company's brand image
- Expand the company's reach and attract new clients through improved website design and branding
Research:
To begin the project, we conducted extensive research on Achilles Ankle Monitoring, its target audience, and its competitors. We analyzed the company's existing website and branding to identify areas for improvement and determine the best approach for the redesign. Based on our findings, we developed a comprehensive strategy for the website redesign and new logo creation.
Logo Design:
To better reflect the company's brand image, we created a new logo for Achilles Ankle Monitoring that is modern, simple, and memorable. We used a combination of bold typography and clean lines to create a minimalist logo that represents the company's commitment to providing cutting-edge monitoring services. The logo features a color scheme of red and black that evokes a sense of power.
Website Design:
To improve the user experience and better showcase the company's services, we designed a new website for Achilles Ankle Monitoring that is modern, easy to navigate, and optimized for search engines. We used a clean and minimalist layout that highlights the company's services and features clear calls-to-action to guide visitors towards making an appointment or contacting the company for more information. We then created wireframe prototype and fine-tuned it where necessary.
We also implemented a number of features to enhance the user experience, including:
- A simplified contact form that reduces friction and encourages conversions
- Use of WordPress platform for the ability to grow and make simple edits
- A comprehensive services section to explain who it is for
- High-quality images and graphics that are visually appealing for the industry
- A responsive design using elementor builder that ensures the website looks great and functions well on all devices
Results:
Since the implementation of the new website and logo design, Achilles Ankle Monitoring has seen a significant increase in online visibility and brand recognition. The new logo better reflects the company's brand image and has helped the company stand out from its competitors. The redesigned website has improved the user experience and made it easier for potential clients to learn about the company's services and make an appointment.
Conclusion:
The successful implementation of the new website and logo design has significantly improved Achilles Ankle Monitoring's online presence and brand recognition. By utilizing the latest design practices and creating a new brand image that better reflects the company's services, Achilles Ankle Monitoring is well-positioned for continued growth and success in the future.
