Project Overview

A phone and a tablet displaying a website for an electrobike shop.

Case Study for Electrobike GA

Overview:

Electrobike GA is a retail location in Atlanta near the Atlanta Beltline that sells and repairs electric bikes. With the increasing popularity of electric bikes, the company came to us for a new website redesign that would be easy to navigate, visually appealing, and informative for their potential and current customers. Our main goal was to create a user-friendly and informative website that would help shoppers find the right electric bike for them and their customers' lifestyle. We utilized a responsive framework to ensure the website looks great on all devices, including social media buttons to improve their online presence.

Goals:

The main goals of this project are:

  • Redesign the website to improve user experience and showcase the company's products and services
  • Improve online visibility and attract more traffic to the website through SEO optimization
  • Expand the company's reach and attract new customers through improved website design and branding

Research:

To begin the project, we conducted extensive research on Electrobike GA, its target audience, and its competitors. We analyzed the company's existing website and branding to identify areas for improvement and determine the best approach for the redesign. Based on our findings, we developed a comprehensive strategy for the website redesign and SEO optimization.

Website Design:

To improve the user experience and better showcase the company's products and services, we designed a new website for Electrobike GA that is easy to navigate, visually appealing, and optimized for search engines. We used a clean and minimalist layout that highlights the company's products and services and features clear calls-to-action to guide visitors towards making a purchase or scheduling a repair appointment.

We also implemented a number of features to enhance the user experience, including:

  • A comprehensive online product catalog that helps shoppers find the right electric bike for their needs and lifestyle
  • High-quality images and videos that showcase the features and benefits of each electric bike
  • A responsive design that ensures the website looks great and functions well on all devices, including mobile devices
  • Social media buttons that allow visitors to share their experiences and help improve the company's online presence

SEO Optimization:

To increase online visibility and attract more traffic to the website, we implemented a comprehensive SEO optimization strategy that included:

  • Keyword research: We conducted extensive keyword research to identify relevant and high-traffic keywords related to electric bikes and repair services.
  • On-page optimization: We optimized the website's content and structure to ensure it is easily crawlable and indexable by search engines. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
  • Content creation: We created high-quality, SEO-optimized content for the website's blog and product pages. This included product descriptions, buying guides, and cycling-related articles that help attract more organic traffic and engage visitors.
  • Link building: We implemented a strategic link-building campaign to attract high-quality backlinks from relevant and authoritative websites, which improves the website's domain authority and search engine ranking.

Results:

Since the implementation of the new website design and SEO optimization, Electrobike GA has seen a significant increase in online visibility and traffic to the website. The new website design has improved the user experience and made it easier for potential customers to find the right electric bike for their needs. The social media buttons have helped improve the company's online presence, while the SEO optimization has increased organic traffic and improved the website's search engine ranking.

Conclusion:

The successful implementation of the new website design and SEO optimization has significantly improved Electrobike GA's online presence and helped the company expand its reach and attract new customers. By utilizing the latest design practices and SEO strategies, Electrobike GA is well-positioned for continued growth and success in the future.

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Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie Dutch
APEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
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