Case Study for CIB Home Remodeling
Overview:
CIB Home Remodeling Contractors is a residential home remodeling service provider located in Marietta, Georgia. They needed a new website design that would help them better showcase their services and attract new customers. Our team at Newman Web Solutions Agency was hired to create an impactful new website, website copy, and blog, along with effective SEO optimization techniques. In this case study, we will explore how we helped CIB Home Remodeling Contractors achieve their goals with a new website design, optimized website copy, and an SEO-optimized blog.
Goals:
The main goals of this project are:
- Develop a new website that accurately showcases CIB Home Remodeling Contractors' services
- Optimize the website for search engine results and improve online visibility
- Provide ongoing website maintenance and support
- Increase leads and attract new clients through SEO and digital marketing
Research:
To develop the new website and content strategy, we conducted extensive research on CIB Home Remodeling Contractors and their target audience. We analyzed the home remodeling industry and studied the websites of other companies to determine the best approach for the new website design. Based on our findings, we developed a comprehensive strategy for the website design and SEO optimization.
Website Design and Website Copy:
We developed a new website design that is modern, clean, and user-friendly. We implemented a responsive design that looks great on all devices, making it easy for visitors to access the website from their mobile devices. We also created an impactful design that showcases the company's services and previous projects, which helps attract more potential customers.
We also created effective website copy for the website's services pages, including clear and concise descriptions that accurately describe each service. Our modified story-branding approach was used to create website copy that tells a compelling story and conveys the company's value proposition.
SEO Optimization:
To attract more leads and improve the website's search engine ranking, we implemented a comprehensive SEO optimization strategy that included:
- Keyword research: We conducted extensive keyword research to identify relevant and high-traffic keywords related to home remodeling services.
- On-page optimization: We optimized the website's content and structure to ensure it is easily crawlable and indexable by search engines. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
- Local SEO: We implemented a local SEO strategy to improve the website's search engine ranking in the Marietta, Georgia area. This included creating and optimizing Google My Business and other local directory listings.
Blog:
We created an SEO-optimized blog that is integrated with the website. The blog includes informative and engaging content that showcases the company's expertise in home remodeling services. The blog posts are also optimized for search engines, which helps attract more visitors to the website and improve online visibility.
Results:
The new website design, optimized website copy, and SEO-optimized blog helped CIB Home Remodeling Contractors achieve their goals and expand their online presence. The website's clean design and impactful messaging helped to improve the user experience and attract more leads. The optimized website copy and blog posts helped to improve online visibility and attract more traffic to the website.
Conclusion:
The successful implementation of the new website design, optimized website copy, and SEO-optimized blog helped CIB Home Remodeling Contractors to achieve their goals and expand their online presence. By utilizing the latest design practices, website copy, and SEO optimization, CIB Home Remodeling Contractors is well-positioned for continued growth and success in the future. The new website design successfully showcased the company's services and made it easy for potential clients to understand the value proposition. The ongoing maintenance and managed hosting services helped to ensure the website's functionality and improved online visibility through SEO optimization techniques.
