Project Overview

A man is talking on the phone while sitting at a desk with a laptop. There is no relevance or connection to the keywords "septic" and "Smart Septic Pros" in this description.

Smart Septic Pros, a seasoned septic service provider in Acworth and Metro Atlanta, sought to establish their online presence with a new website. With over a decade of experience in the industry, they aimed to translate their expertise and excellence into a digital format, making their services more accessible to a broader audience.

The Problem

Without a website, Smart Septic Pros faced limitations in reaching potential customers, showcasing their services, and establishing their brand in the digital world. The absence of an online platform hindered their ability to effectively communicate their expertise and service offerings to the Acworth and Metro Atlanta communities.

The Goal

The primary objective was to design and develop a user-friendly, informative, and visually appealing website that reflects Smart Septic Pros' commitment to excellence and expertise in septic services. The website needed to serve as a digital storefront, providing easy access to service information, scheduling options, and customer support.

Our Role

At Newman Web Solutions Agency, we took on the roles of Web Developers and UX Designers. Our responsibility was to create a website from scratch that not only meets the client's requirements but also enhances their digital footprint.


Our Atlanta Web Design team was responsible for the entire website development process, including user research, content creation, interface design, coding, testing, and optimization. We focused on creating a seamless user experience that aligns with the brand's values and service quality.

Understanding the User

User Research

To understand the target audience, we conducted market analysis, competitor research, and user surveys. This helped us gain insights into the preferences and expectations of potential customers seeking septic services.


Our research indicated that users prioritize ease of access to service information, straightforward booking processes, and trustworthiness in a service provider's online presence.

Pain Point

The main pain point for users was finding reliable and easily accessible septic services online, with clear information and hassle-free booking options.


Persona 1: Jane, the Homeowner

  • Age: 42
  • Occupation: Accountant
  • Needs: Quick and reliable septic services
  • Frustrations: Difficulty in finding trustworthy service providers online

Persona 2: Mike, the Property Manager

  • Age: 37
  • Occupation: Real Estate Manager
  • Needs: Efficient and professional septic maintenance services
  • Frustrations: Inconvenient booking and unclear service details

Problem Statements and User Journey

User Journey Map

We created a detailed user journey map to outline the steps a visitor would take from landing on the website to engaging with Smart Septic Pros' services.

UX Structure

The website's UX was designed to be intuitive, with a focus on easy navigation, clear service descriptions, and a straightforward booking process.

The Impact and Learnings

The launch of Smart Septic Pros' website will significantly enhance their market reach and customer engagement. It provided a platform that effectively communicated their expertise and service offerings, leading to increased customer inquiries and bookings. This project highlighted the importance of a well-structured, user-friendly website in establishing and growing a business's online presence. Our experience with Smart Septic Pros reinforced our commitment to delivering digital solutions that not only meet but exceed our clients' expectations.

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Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie Dutch
APEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
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