Case Study for APEC Learning Center of Atlanta
APEC Learning Center is a local childcare and early education facility in Atlanta, Georgia. Newman Web Solutions has been managing and maintaining APEC's website for over 10 years. The primary objective of this project was to design a new website and website copy that were in line with the company's goals and values. In this case study, we will explore how we helped APEC Learning Center achieve their objectives with a new website design and ongoing maintenance.
The main goals of this project were to:
- Develop a new website design that was visually appealing and reflected the values of the company
- Optimize the website for search engines to increase online visibility
- Provide ongoing WordPress maintenance to ensure the website is always up-to-date and functioning optimally
To develop the new website and content strategy, we conducted extensive research on APEC Learning Center and their target audience. We analyzed the childcare and early education industry and studied the websites of other similar companies to determine the best approach for the new website design. Based on our findings, we developed a comprehensive strategy for the website design and SEO optimization.
We developed a new website design that is visually appealing, easy to navigate, and reflects the values of the company. The design is responsive and looks great on all devices, including mobile devices, making it easy for visitors to access the website on the go. The website is designed to provide visitors with all the information they need about APEC Learning Center's childcare and early education programs, including after school programs at 11 locations.
To improve online visibility and attract more potential clients, we optimized the website's content and structure. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
The new website design and ongoing WordPress maintenance helped APEC Learning Center to achieve their goals and expand their online presence. The website's visually appealing design and easy-to-use navigation system helped to improve the user experience and attract more potential clients. The SEO optimization helped to improve online visibility and attract more traffic to the website, which in turn led to an increase in leads and sales.
Thanks to the expertise of Newman Web Solutions, the APEC Learning Center was able to increase its online reach through the successful implementation of a new website design, SEO optimization, and ongoing WordPress maintenance. This enabled APEC to prioritize the highest quality childcare and early education services, while relying on the expertise of Newman Web Solutions to keep the website running smoothly and up-to-date.