9 Tips for Writing Better Website Copy

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9 Tips for Writing Better Website Copy

If you’re looking to improve your website’s copy, you’ve come to the right place. In this blog post, we’ll share 9 tips to help you write better website copy that engages and converts your visitors. By following these tips, you’ll be able to write copy that clearly communicates your message and drives results. So let’s get started!

1. Define Your Audience.

Before you can write effective website copy, you need to have a clear understanding of your target audience. Who are you trying to reach with your website? What are their needs and wants? What are their pain points? Once you have a good understanding of your audience, you can start crafting website copy that resonates with them and helps you achieve your business goals.

2. Write Catchy Headlines

Your website’s headline is one of the first things that visitors will see, so it’s important to make sure it’s catchy and engaging. Here are some tips on how to write headlines that will grab attention and encourage people to keep reading.

  • Start with a strong verb.
  • Make it clear what the article is about.
  • Use numbers or lists.
  • Keep it short and to the point.
  • Use keyword-rich phrases.

By following these tips, you can create headlines that are both informative and attention-grabbing.

how to write website content

3. Keep Your Sentences Short and Sweet

When it comes to writing your website copy, it’s important to keep your sentences short and sweet. This makes it easier for your readers to digest the information on your site and prevents them from getting bored or lost in a sea of text. Try to focus on one main idea per paragraph and use bullet points or lists to break up longer chunks of text. And, of course, don’t forget to proofread your work before publishing it!

4. Use Active Voice

In order to write website copy that is both effective and engaging, it is important to use active voice. This means using verbs that are action-oriented and easy to understand. Additionally, using active voice can help to make your writing more concise.

5. Use Persuasive Language

In order to write effective website copy, you’ll need to use persuasive language. This means using language that will convince your readers to take the action you want them to take.

Some tips for using persuasive language in your website copy include:

  • Using strong verbs to denote the desired action. For example, “click here” or “download now.”
  • Making use of emotional language. This could involve using words that evoke positive emotions like happiness, excitement, or even fear.
  • Using social proof. This means including testimonials, reviews, or other forms of social proof that show others have taken the desired action and had a positive experience.
how to write website copy

6. Close With A Strong CTA.

It’s no secret that a strong call-to-action (CTA) is essential for any successful website. After all, what’s the point of driving traffic to your site if you’re not going to encourage them to take some sort of action?

That’s why, when it comes to writing your website copy, you should always make sure to close with a strong CTA. Whether it’s subscribing to your newsletter, downloading a free e-book, or making a purchase, make sure your CTA is clear, concise, and above all, effective.

Need some inspiration? Check out these examples of strong CTAs:

“Subscribe to our newsletter to get the latest news, updates, and exclusive offers!”

“Download our free e-book to learn the secrets of successful online marketing!”

“Buy now and get free shipping on orders over $50!”

If you’re not sure how to craft an effective CTA for your website, don’t worry – there are plenty of resources and experts out there who can help. But remember, a strong CTA is essential for any successful website, so make sure to put some thought into yours today.

7. Use Social Proof

People are more likely to believe and act on something if they see that others are doing the same. This is called social proof, and you can use it in your website copy to encourage people to take the action you want them to.

For example, if you want people to sign up for your email marketing campaigns, you could say something like, “Over 1,000 people have already signed up. Don’t miss out!” This makes it clear that other people are doing it, so it must be okay, and it’s a way to add a little urgency too.

You can also use social proof by featuring testimonials from happy customers on your website. If someone else has had a good experience with your product or service, that can make other people feel more comfortable giving it a try.

So if you want to write website copy that gets results, be sure to use social proof. It’s a powerful tool that can help you persuade your readers to take the action you want them to.

8. Write Benefit-Oriented Copy

Your website is one of your most important marketing tools – it’s where potential customers go to learn more about your business and what you have to offer. That’s why it’s so important to make sure your website copy is well-written, clear, and engaging.

One of the best ways to ensure your website copy is effective is to focus on writing benefit-oriented copy. In other words, make sure every sentence and paragraph is conveying some sort of benefit to the reader. What can they expect to gain by reading your website?

Some benefits might be obvious – like learning more about your products or services. But there are other, less obvious benefits too. For example, if you’re a web design company, your potential customers might benefit from reading your blog posts about the latest design trends.

No matter what kind of business you have, there are always going to be benefits that your potential customers can gain from reading your website copy. So keep that in mind as you write, and make sure every word is working to convey those benefits.

how to write website copy

9. Be Consistent

One of the cardinal rules of website copywriting is to be consistent. This means using the same tone, style, and voice throughout your site. Of course, this can be difficult to do if you have multiple authors contributing to your site. But, if you can maintain a consistent voice or hire a content marketing agency, it will pay off in the long run.

Your readers will appreciate having a consistent experience as they navigate your site. And, consistent copy will help your website rank better in search engines. So, if you’re looking to improve your website’s copy, start by ensuring that it is consistent.


The biggest mistake that companies make when it comes to copywriting is not realizing that it is an important part of their marketing plan. If you want to get your website the attention it deserves, it is important to hire a professional copywriter who knows how to use keywords effectively, knows how to make your business sound appealing and knows how to use different types of content to attract your ideal customers.

If you are looking for the best SEO copywriting services, look no further than Newman Web Solutions Agency. We are a full-service internet marketing company that helps businesses create and manage successful online marketing campaigns. If you would like to know more about how we can help your business, please give us a call at 404-301-9189. We hope to hear from you soon!

Lori Newman
Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

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