Case Study for Kitchen and Bath by Zeus
Overview:
Kitchen and Bath by Zeus is a remodeling contractor company located in Marietta, Georgia. The company needed a new website design that would help them better showcase their services and attract new customers. The Newman Web Solutions Agency was hired to create an impactful new website, write website copy, and provide marketing and ongoing SEO services. In this case study, we will explore how we helped Kitchen and Bath by Zeus achieve their goals with a new website design, optimized website copy, and ongoing SEO services.
Goals:
The main goals of this project are:
- Develop a new website that accurately showcases Kitchen and Bath by Zeus' services
- Optimize the website for search engine results and improve online visibility
- Provide ongoing marketing and SEO services
- Increase leads and attract new clients through digital marketing
Research:
To develop the new website and content marketing strategy, we conducted extensive research on Kitchen and Bath by Zeus and their target audience. We analyzed the home remodeling industry and studied the websites of other companies to determine the best approach for the new website design. Based on our findings, we developed a comprehensive strategy for website design and SEO optimization.
Website Design and Website Copy:
We developed a new website design that is modern, clean, and user-friendly. We implemented a responsive design that looks great on all devices, making it easy for visitors to access the website from their mobile devices. We also created impactful design that showcases the company's services and previous projects, which helps attract more potential customers.
We also created effective website copy for the website's services pages, including clear and concise descriptions that accurately describe each service. Our story-brand method was used to create website copy that tells a compelling story and conveys the company's value proposition.
SEO Optimization and Marketing:
To attract more leads and improve the website's search engine ranking, we implemented a comprehensive SEO optimization strategy that included:
- Keyword research: We conducted extensive keyword research to identify relevant and high-traffic keywords related to home remodeling services.
- On-page optimization: We optimized the website's content and structure to ensure it is easily crawlable and indexable by search engines. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
- Local SEO: We implemented a local SEO strategy to improve the website's search engine ranking in the Marietta, Georgia area. This included creating and optimizing Google My Business and other local directory listings.
- Marketing: We provided marketing services to help Kitchen and Bath by Zeus reach more potential clients through digital marketing techniques such as social media marketing and email marketing.
Results:
The new website design, optimized website copy, ongoing marketing, and SEO services helped Kitchen and Bath by Zeus achieve their goals and expand their online presence. The website's clean design and impactful messaging helped to improve the user experience and attract more leads. Optimized website copy and marketing efforts helped to improve online visibility and attract more traffic to the website.
Conclusion:
The successful implementation of the new website design, optimized website copy, and ongoing SEO and marketing services helped Kitchen and Bath by Zeus to achieve their goals and expand their online presence. By utilizing the latest design practices, website copy, and SEO optimization and marketing techniques, Kitchen and Bath by Zeus is well-positioned for continued growth and success in the future. The new website design successfully showcased the company's services and made it easy for potential clients to understand the value proposition. The ongoing marketing and SEO services helped to ensure the website's functionality and improve online visibility through digital marketing techniques.
