How to write copy that converts? This task can be a bit of a challenge. But with the right techniques and tools, it’s not impossible to get your message across to your audience in a way that generates results.
In this article, we’ll outline some of the key things you need to keep in mind on how to write copy for your website or blog.
How Do You Write Copy That Can Attract Leads?
Here are our top ten tips to write copy that converts:
1. Write Copy From The Customer’s POV
When you write copy, it’s important to understand what the customer is looking for and what they want to see. Talk to them in their language – not yours. Use phrases and words that they would use, and focus on what they need and want. And, of course, always keep the goal in mind – convert your visitor into a customer.
2. Use Clear, Concise Language
Too much information can be confusing and off-putting. Keep your writing stripped down to the essentials. Try to use just two or three keywords per sentence to convey your message. And make sure these keywords are actionable – they’ll help your reader take the necessary steps to achieve the results you want them to achieve.
3. Use Slogans and Phrases That Stick
Your readers may have heard these phrases before, but they’ll remember them. They’ll also be more likely to act on what you say if it’s something that matters to them. Try to use catchy slogans and phrases that will help you stand out from the competition.
4. Write Copy in a Memorable Style
Your readers will remember what you wrote even if they don’t read it all the way through. Make sure your copy is catchy and easy to remember. And make sure you use active and vivid language to keep your readers’ attention.
5. Use Headlines That Capture Attention
Your headlines are key in capturing the attention of potential readers. Make sure they’re catchy and keyword-rich so that they show up in Google search results when people are looking for information about the topic you’ve written about. And remember: use different headlines on different pages of your website so that visitors have a choice as to where to start reading!
6. Use Images, Videos, and Graphs
One of the most common mistakes made when it comes to writing copy is telling rather than showing. This usually takes the form of using long, drawn-out phrases that don’t actually say anything.
Instead, show your reader what you’re talking about with clear, concise language and visuals. Use images, infographics, charts, and graphs to explain your points in a way that is both easy to understand and visually appealing.
7. Be Persuasive When You Write Copy
It can be tough to get people to take action, but that’s what you need to do in order to convert them into customers. Convince them that your product or service is the best option for them, and show them how it will benefit them using persuasive copy techniques. And finally, never forget to thank them for taking the time to read your content.
8. Be Consistent With Your Voice and Tone
Your tone should be consistent throughout all of your content – whether it’s an article about gardening or a blog post about how to write better copy.
And remember: never use sarcasm, irony, or condescension in your writing – this will only backfire and alienate potential readers. Stick to a respectful and honest tone in order to build trust and credibility with your audience.
9. Establish a Clear Call to Action
Your readers want something from you – tell them what it is right away! In most cases, a clear call to action will help convert more visitors into customers. It could be as simple as asking them to sign up for your newsletter or download a free report.
10. Focus on the Results You Want Your Readers to Achieve
When you write copy, make sure that your readers understand what they need to do in order to achieve the results you’re hoping for. Be clear and concise, and focus on what your reader can do today in order to achieve the results they want tomorrow.
Conclusion
Now that you know a little bit about how to write copy that converts, keep these tips in mind when you’re writing your next blog post or website content. And be sure to Atlanta marketing agency know if we can help – we love helping our readers achieve their marketing goals!
