Case Study for New Website
Client: Mashburn Delivery Service
Industry: Logistics and Delivery
Services Provided: Heavy Appliance Delivery
Target Market: GE Contract Customers in Atlanta and Nashville
Agency: Newman Web Solutions Agency
Duration: 2 months
Team: 4 Creatives
Mashburn Delivery Service, specializing in heavy appliance delivery for GE Contract customers in Atlanta and Nashville, faced challenges in reaching their target audience effectively. Their existing website lacked the modern functionality and aesthetic appeal necessary to engage customers and showcase their specialized services.
Newman Web Solutions was tasked with redesigning the Mashburn Delivery Service website. The primary goals were to enhance user experience, improve the site's visual appeal, and optimize it for search engines to increase visibility and customer engagement.
Discovery and Planning
Our team conducted a thorough analysis of Mashburn's existing website and identified key areas for improvement. We also researched their target market to understand the needs and preferences of GE Contract customers.
Design and Development
Leveraging our expertise in WordPress web design, we created a visually appealing, user-friendly website. The design emphasized ease of navigation and showcased Mashburn's services effectively.
Our content writing services played a crucial role in articulating Mashburn's value proposition. We crafted engaging, SEO-optimized content that resonated with the target audience and improved search engine rankings.
SEO and Local SEO
To enhance online visibility, we implemented a robust SEO strategy, focusing on keywords relevant to heavy appliance delivery in Atlanta and Nashville. Our local SEO efforts ensure Mashburn appears prominently in local search results.
Enhanced Online Presence
The redesigned website, with its improved user interface and SEO, significantly increases Mashburn's online visibility.
Increased Customer Engagement
The new website will provide a notable increase in user engagement, with higher traffic and longer session durations.
Improved Conversion Rates
The strategic placement of call-to-action buttons and simplified navigation are created to lead to an increase in customer inquiries and conversions.
The collaboration between Mashburn Delivery Service and Newman Web Solutions Agency resulted in a successful website redesign that not only enhanced the company's online presence but also significantly improved customer engagement and business performance. This project underscores Newman Web Solutions' commitment to providing top-rated digital marketing and web design services in Atlanta, demonstrating our ability to deliver tailored solutions that drive business growth and customer satisfaction.