How to Optimize Images for Web Performance

Start Marketing Smart
A woman holding a cell phone displaying social icons, unaware of the potential shadow banning.

Get the latest digital marketing information and advice sent directly to your email.

How To Optimize Images For Web Performance How to Optimize Images for Web Performance
81 / 100

How to Optimize Images for Web Performance

Knowing how to optimize images for web performance is critical. Images are an important part of any website. They help to communicate your message and make your site more visually appealing. But how do you know which images are the best for your website? And how can you make sure they’re optimized for the web without losing quality? Here we will show you how to optimize your images for web performance.

How to Choose The Right Image Format?

Optimize Images for Web - Newman Web Solutions - Atlanta GA

Choosing the right image format for your website is important for optimizing performance. Images can take up a lot of bandwidth and slow down your website. Certain image formats on your website can help conserve storage space and improve overall site performance.

  • JPEG is the most common format, but it can be slow to load.
  • PNG is a better option because it’s faster and less memory-intensive, but some website don’t support transparency.
  • GIF is a good compromise because it’s quick and supports transparency, but it’s not as common as JPEG or PNG.

JPEG (Joint Photographic Experts Group)

JPEG is a compression standard for digital images. The standard is based on the theory that a photograph can be compressed into a series of small, low-resolution images that websites can store more easily than a full-resolution image. This image format is a lossy compression format used to reduce the size of digital images.

PNG (Portable Network Graphics)

PNG files are smaller than GIF files, and tools can compress them without losing image quality. Anyone can edit PNG files with the most common graphics programs, and people can use them on web pages and other electronic media.

GIF (Graphics Interchange Format)

GIF is a format used to compress and display images on the web. A GIF can only hold 256 colors, but it can be animated using a limited number of frames. Animated GIFs can be more efficient than static images on the web, as they don’t require as much bandwidth and can be displayed more quickly. However, animated GIFs can also consume more CPU resources and storage space than static images.

How to Optimize Images For Web Size

Optimize Images for Web - Newman Web Solutions - Atlanta GA

There are a few things to keep in mind when optimizing images for web performance. The first is that the size of an image should be considered when making decisions about how large it should be. Images that are too large can take up a lot of space on a page and may slow down the page loading time. This can cause slow loading times and a reduced user experience.

One way to optimize images for web performance is by reducing their size. This can be done through compression or by using image optimization tools.

Additionally, larger images may also require more bandwidth to transmit over the internet, impacting your website’s overall performance. This is because larger images take up more space on a page and require more bytes to be transferred.

The size of an image is not the only factor that affects its bandwidth requirements; the resolution of an image also matters. Images with a higher resolution will take up more bandwidth because they are larger and contain more pixels. When a web page is loaded, the browser first looks for lower-resolution images it can use instead. If the page has pictures with a resolution higher than the browser can handle, it will request the full-resolution image from the server.

Use Compression Tools

There are a few things you can do to optimize images for web performance:

  • Use free standalone tools to reduce the size of your image files.
  • Consider using CSS image sprites to load smaller images asynchronously instead of packing them.
  • Install specific WordPress plugins that enable image compression.

What are Standalone Tools Available to Me?

There are a few different ways to compress images, but using standalone tools is probably the best way. Depending on how many photos you want to upload and their size, you may have limited options. So it’s important to try out different methods and find one that works best for you.


TinyPNG is a website that uses lossy compression techniques to reduce the file size of PNG or JPEG files. The website helps conserve bandwidth and storage space while still providing high-quality images. By optimizing images for web performance, a website can help to reduce the load time of pages and improve the user experience.


Uploading images to your website can be time-consuming and frustrating. OptimiZilla makes it easy to optimize your images for web performance, so you can upload up to 20 files in jpeg and png formats in one step.

By using Optimizilla Online Image Compressor, you can improve the loading time of your website by reducing the number of bytes required to load an image, as well as reducing the amount of data that is transferred over the network.


When it comes to optimizing images for web performance, Imagify gives you the option to choose between three compressed levels: normal, aggressive, and ultra.

Each level sacrifices some image quality in order to make the file size smaller. For most cases, normal is the best option because it yields the least compression while still providing good image quality. However, if you need to make your images smaller without sacrificing image quality too much, aggressive or ultra compression can be useful.

What Are CSS Image Sprites For?

With CSS sprites, you can combine multiple images into one image file that can be used on your website. A sprite is a single image that is divided into multiple pieces and loaded as needed. This can reduce the number of requests made to the server, which in turn can improve web performance.

Sprites are used in computer graphics to create images that are faster to display than if the computer had to fetch new images constantly. Sprites make multiple versions of an image by shifting it around once and then displaying them one after another. By doing this, multiple images load quicker.

What Image Optimizer WordPress Plugins Are Out There?

There are many image optimizer WordPress plugins available on the market today. One popular plugin is OptimizePress. The plugin improves the performance of images for web use as well as social media sharing.

Additionally, there are other plugins that focus on specific areas of image optimization. Ultimately, it is important to seek advice from WordPress plugin experts when it comes to choosing an image optimizer plugin that fits your needs and goals.

Add Alt Text To Images

When adding alt text to images, it’s important to keep in mind the web performance implications. Alt-text is usually used to provide additional information about an image, such as its title or a caption. If an image is large or has a lot of alt text, it can slow down a page load.

Additionally, alt text can also be used for accessibility purposes. For example, if an image includes descriptive text about the scene it depicts, users with disabilities may be able to read that information without having to download the image.

Use Appropriate File Sizes

When optimizing images for web performance, it’s important to keep in mind the appropriate file sizes. For most images, it’s best to use a size that is smaller than the original file size, but not so small that the image quality is degraded. Too small of file size can result in decreased loading time, but can also reduce user experience if the image doesn’t load at all. Additionally, if an image is used as part of a web page’s design, it can affect how users perceive the page.

Images on a website should have a file size of around 200KB. For full-screen background images, their size should be between 1500px and 25000px. Most other images can be displayed at maximum width of 800 pixels.


Optimizing images can improve the speed and performance of your website. When images are optimized, they can be compressed more easily, which can result in a faster loading time for your visitors. Additionally, optimizing images can help them look their best on different devices and browsers. By optimizing your images, you can make sure that your website looks its best and performs well on all devices.

Lori Newman
Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Tags :

Share This:

You Might Also Like: