An SEO-friendly website is crucial for law firms, since attracting more clients requires a strategic and creative approach. Learn why SEO is important for lawyers and how attorneys can generate more traffic for their websites.
In addition to having an effective SEO strategy, local SEO is particularly important for attorneys and law firms. SEO for lawyers should be tailored to account for the unique struggles attorneys face in attracting local clients. This article will explain why SEO for law firms matters and how attorneys can get started driving more traffic to their websites.
SEO Is The Most Effective Lead Generation Strategy For Lawyers
Locally-oriented businesses (i.e. ones that attract clients and customers in a local area) need SEO in order to reach their target audience.
In many cities, counties, and states, law firms serve a limited number of clients, so local SEO is essential in order to remain competitive.
Lawyers can take advantage of local SEO to target users in their geographic area to reduce competition, as opposed to targeting nationwide.
Keywords like “personal injury lawyer atlanta ga” (keyword difficulty: 65%) are more likely to rank than “personal injury lawyer” (keyword difficulty: 85%).
Localized keywords can help lawyers attract potential clients who are:
- The area around them.
- Searching for the services they provide.
SEO is one of the best ways for law firms to acquire clients.
Search engines are the most common way people find law firms in their area when they begin looking for legal services.
They use keywords to search for specific services, types of law firms, answers to their legal questions, etc.
Lawyers can reach these users by optimizing their websites for the targeted keywords, attracting the search engines’ attention. It’s crucial for a law firm website design to be SEO-friendly.
A higher ranking website increases the likelihood that a user will click on it to learn more about their services.
Benefits of SEO for Lawyers
Search engine optimization is a valuable tool for law firms.
Aside from increasing a law firm’s search rankings, SEO is also aimed at generating qualified leads.
Among the benefits of SEO for attorneys and law firms are:
- Improved click-through rate to their website, outranking the competition in their local area.
- More phone calls generated through local listings and Google My Business.
- Localized content that drives new traffic.
- Improve their online reputation by collecting more positive client reviews.
- Automated traffic and lead generation.
- Using phone calls, form submissions, and website traffic to convert into leads.
- Become an authority in their niche.
The most effective way to generate more traffic and leads online is through SEO.
SEO is not only highly targeted, but also works to boost conversions along with driving traffic.
Outrank Local Competitors
Search engine optimization works to increase your ranking for target keywords and make your site outrank your competitors. If your site isn’t in the top 3 results, click-through rates will decrease significantly.
The #1 spot is not necessary to drive traffic to your website, but you should be on Page 1 of search and have an active local search presence.
When you invest in a content and SEO strategy, more potential clients will find you and choose you over your competitors.
Increase Phone Calls with GMB & Local Search
In addition to having a website that appears in the search results, you can also get clicks by having a Google My Business profile.
When users search for “family law attorney near me” or “personal injury attorney Atlanta”, your law firm’s GMB profile may appear for these terms. Users can click on your website link and give you a call using the number on your GMB profile.
Using local SEO services will help you strengthen your local presence and increase the likelihood of potential clients finding you online.
Get More Traffic With Your Blog
The legal content you produce need not be boring.
Blogs can serve as a source of useful information to your readers, generate more traffic through keyword targeting, and lead to sales.
The aim of SEO is to identify low-competition, high-volume keywords that you can use as blog topics. It is this type of content that can then attract users looking for those terms, guiding them down your lead generation funnel.
Law firms should consider the following SEO content ideas:
- Helpful guides.
- Law topics explained in detail.
- Practice area-specific pages.
- Frequently asked questions (good for Featured Snippets).
- Downloadable eBooks.
- Useful checklists.
- Interviews with industry experts.
- Events in your area.
Boost your reputation by collecting positive client reviews.
Positive reviews are an essential part of any law firm SEO strategy. Unless you’ve been proactive, review management tools and services can help you gather more reviews for your online reputation.
Positive reviews demonstrate that your law firm is trustworthy and delivers high-quality services.
When you have more positive reviews than your local competitor, you may outrank them, plus users will be more likely to choose your firm over one with no or few reviews.
Easily increase traffic & leads on autopilot
After implementing SEO, you can start seeing traffic from your site with very little effort. This is especially the case if you choose a reputable SEO company to optimize your site.
In the long-term, SEO can drive traffic and leads to your site, making it more cost-effective than being re-invested in paid ads reducing costs. Think of SEO as a compounded return for your firm.
Lead generation from traffic
In addition to driving traffic to your website using digital marketing strategies for lawyers, a reliable SEO firm will also convert that traffic by including optimized content, call-to-action buttons, and form fills that encourage users to contact your firm.
Make sure your SEO strategy includes lead generation so you can see a direct return on your investment. Traffic is just one part of the equation.
You and your law firm will then need to take the call and close the deal.
Make your law firm a leader in your field
Through SEO, you demonstrate to other industry professionals that you mean business. You become more visible online, thus increasing the chances of new partnerships and opportunities.
In addition to driving traffic to your website, SEO can lead to landing new, high-paying clients, speaking engagements at industry events, getting your name in legal publications, and many more things. Don’t limit yourself when it comes to law firm SEO.
Lawyers can use SEO to increase traffic to their websites and get more clients with the help of digital marketing.
In addition to traffic and lead generation, SEO for law firms can help firms establish themselves as absolute leaders in their niche.
There are many reasons why law firms should focus on SEO.
If you are a lawyer and haven’t invested in SEO, now is the time to do it. You could be losing a lot of money if you don’t optimize your website and dominate local search.
If you have more traffic and clients, what could this do for your practice?