The Blonde Salon Atlanta

Project Overview

Mobile phone, website, women's clothing store

Case Study for The Blonde Salon Atlanta (Smyrna, Georgia)


The Blonde Salon is a beauty salon located in Smyrna, Georgia. Sarah Boudreaux, the owner of the salon, provides professional hair salon services and is a Keune Color Specialist. With her natural teaching ability and strong foundation in product knowledge and chemistry, Sarah loves educating her clients on the best products and techniques for achieving the best possible results.


The goal was to create a website that reflects the professional and modern image of the salon, while also highlighting Sarah's expertise and commitment to providing her clients with the highest quality hair services. Additionally, the website should be optimized for local SEO to improve the salon's visibility in search engine results and attract more clients from the Smyrna area.


We conducted research on the salon's target audience, the competition in the area, and the latest trends in the cosmetology industry. This allowed us to create a website that stands out from the competition, while also appealing to the salon's target demographic.

Website Design:

We designed a modern and sleek WordPress website for The Blonde Salon that highlights the salon's services, expertise, and dedication to client satisfaction. The website includes a gallery of the salon's work, as well as a blog section that showcases Sarah's expertise in the hair care industry.

Local SEO:

Our local SEO company optimized The Blonde Salon of Atlanta's website using local SEO techniques by incorporating keywords that are relevant to the salon's services and location, as well as implementing local business schema markup. This ensures that the salon's website appears in search engine results for users in the Smyrna area who are searching for hair salon services.

SEO Optimization:

In addition to local SEO, we implemented on-page SEO optimization techniques such as optimizing page titles and meta descriptions, adding alt tags to images, and ensuring fast page load times. These techniques improve the website's search engine rankings and visibility.


The new website design and marketing services for The Blonde Salon have helped the salon establish a strong online presence and attract new clients from the Smyrna area. The modern and sleek design of the website, combined with our SEO optimization and marketing services, have contributed to the salon's growth and success.

New Website

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A website design for The Blonde Salon, an Atlanta beauty salon.


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A photo of a woman on a wooden floor in The Blonde Salon.
Sheila Stegall
Sheila StegallPaisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie DutchAPEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty MarchanCIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian GalgonGalgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.