Case Study for The Blonde Salon Atlanta (Smyrna, Georgia)
Overview:
The Blonde Salon is a hair salon located in Smyrna, Georgia. Sarah Boudreaux, the owner of the salon, provides professional hair salon services and is a Keune Color Specialist. With her natural teaching ability and strong foundation in product knowledge and chemistry, Sarah loves educating her clients on the best products and techniques for achieving the best possible results.
Goals:
The goal was to create a website that reflects the professional and modern image of the salon, while also highlighting Sarah's expertise and commitment to providing her clients with the highest quality hair services. Additionally, the website should be optimized for local SEO to improve the salon's visibility in search engine results and attract more clients from the Smyrna area.
Research:
We conducted research on the salon's target audience, the competition in the area, and the latest trends in the cosmetology industry. This allowed us to create a website that stands out from the competition, while also appealing to the salon's target demographic.
Website Design:
We designed a modern and sleek WordPress website for The Blonde Salon that highlights the salon's services, expertise, and dedication to client satisfaction. The website includes a gallery of the salon's work, as well as a blog section that showcases Sarah's expertise in the hair care industry.
Local SEO:
Our local SEO company optimized The Blonde Salon of Atlanta's website using local SEO techniques by incorporating keywords that are relevant to the salon's services and location, as well as implementing local business schema markup. This ensures that the salon's website appears in search engine results for users in the Smyrna area who are searching for hair salon services.
SEO Optimization:
In addition to local SEO, we implemented on-page SEO optimization techniques such as optimizing page titles and meta descriptions, adding alt tags to images, and ensuring fast page load times. These techniques improve the website's search engine rankings and visibility.
Conclusion:
The new website design and marketing services for The Blonde Salon have helped the salon establish a strong online presence and attract new clients from the Smyrna area. The modern and sleek design of the website, combined with our SEO optimization and marketing services, have contributed to the salon's growth and success.
