RamcoTek Consulting

UX Case Study: RamcoTek Consulting Website Redesign

Project Overview

RamcoTek Consulting, a leader in IT consulting, needed a comprehensive website redesign and logo refresh. The goal was to enhance their online presence, improve usability, and better communicate their services. The project, completed over two months, aimed to attract and retain users with a seamless and intuitive experience.

The Product/Service

RamcoTek offers customized IT solutions, including data migration, cyber security, and software development, targeting businesses across various industries like healthcare, finance, and logistics. Their mission is to empower businesses facing IT challenges, ensuring reliability, cost-effectiveness, and innovation.

a screenshot of Ramcotek's IT consulting Services website that says Your Path To Success.

Identify the Core Problem

The existing website was difficult to navigate, lacked detailed service information, and had an outdated design. User reviews highlighted issues such as:

Navigation difficulties.
Insufficient service details.
Unclear calls to action.
Outdated design.

The Goal

The project aimed to create a user-friendly, visually appealing website that:

Improves navigation and accessibility.
Provides detailed service information.
Enhances user engagement.
Modernizes the visual design.
Increases lead generation and client acquisition.

A screenshot of RamcoTek Consulting mega menu.

My Role

As the UX Designer and Researcher, I led the redesign project, conducting user research, developing wireframes and prototypes, and ensuring user-centered design principles throughout.

Responsibility

I was responsible for:

Conducting user research and analyzing feedback.
Creating wireframes, prototypes, and designs.
Collaborating with stakeholders and developers.
Conducting usability testing.
Overseeing design implementation.

Project Duration

The project took two months, covering research, design iterations, development, testing, and deployment.

User Research

Methodologies

We employed various methodologies:

User Interviews
Surveys
Usability Testing
Competitor Analysis
Analytics Review

Summary

Users needed an intuitive, informative website that clearly communicated services and included clear calls to action. They desired a modern, professional design reflecting RamcoTek's innovative capabilities.

Pain Points

Key pain points included:

Navigation issues.
Lack of detailed information.
Outdated design.
Unclear calls to action.
Slow load times.

Problem Statements and User Journey

User Journey Map

Steps include:

Landing on the Homepage: Users seek an overview of services.
Navigating to Service Pages: Users look for detailed information.
Contacting the Company: Users want easy access to contact options.

Issues Encountered:

Difficulty finding service details.
Unclear contact process.
Non-intuitive layout.

UX Structure

A clear, logical layout with prominent navigation menus, clear headings, and intuitive calls to action ensures a seamless user experience.

From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.

To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!

This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.

Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.