Project Overview

A woman from the Freshour Group is working on a laptop at a desk.

The Freshour Group, an emerging leader in healthcare solutions, sought to establish their digital presence with a brand-new website. Their vision was to create an online platform that not only showcases their services but also embodies their commitment to transforming healthcare experiences. Our task was to build a website from the ground up, ensuring it reflects the group's expertise, values, and innovative approach to healthcare.

The Problem

The Freshour Group lacked an online presence, which limited their ability to reach and engage with their target audience effectively. The absence of a digital platform made it challenging for potential clients to discover their innovative healthcare solutions and understand their unique approach to transforming health experiences.

The Goal

Our primary goal was to design and develop a website that serves as a digital gateway to The Freshour Group's services and values. The website needed to be intuitive, informative, and reflective of the group's commitment to redefining the path to better health.

Our Role

As the team at Newman Web Solutions, we embraced the roles of Web Developers and UX Designers. Our responsibility was to create a website that aligns with the client's vision and effectively communicates their message to the target audience.


Our responsibilities encompassed the entire process of website creation, from initial concept and design to development and deployment. This included user research, content creation, interface design, coding, testing, and optimization for the best user experience.

Understanding the User

User Research

We conducted extensive research to understand the needs and preferences of The Freshour Group's potential website visitors. This involved analyzing market trends, studying competitor websites, and gathering user feedback through surveys and interviews.


Our research revealed that users sought a healthcare website that was easy to navigate, provided clear and concise information, and offered a sense of trust and credibility in the healthcare domain.

Pain Point

The primary pain point identified was the lack of accessible, straightforward information about innovative healthcare solutions in a single, user-friendly platform.

Problem Statements and User Journey

User Journey Map

We developed a comprehensive user journey map to visualize the path a visitor would take from landing on the website to engaging with The Freshour Group's services.

UX Structure

The UX structure was designed to be intuitive and user-friendly, with a clear hierarchy of information, responsive design, and interactive elements to engage users effectively.

The Impact and Learnings

The launch of The Freshour Group's website marked a significant milestone in their digital journey. It resulted in increased visibility, user engagement, and a platform that truly represents their vision of transforming healthcare experiences.

This project taught us the importance of aligning a website's design and functionality with the client's core values and the needs of their target audience. Our experience with The Freshour Group reinforced our belief in the power of digital solutions to not only convey a message but also to connect and inspire.

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Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie Dutch
APEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
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