Project Overview

Coolpro Heating and Cooling website on a mobile phone and tablet displaying a a new redesign for an hvac company.

Case Study for Coolpro HVAC of Atlanta GA

Overview:

Coolpro Heating and Cooling, a premier Atlanta HVAC Company, was on a mission: To step up their digital game with a newer look. The goal? An updated HVAC website design that's as cool as the air they provide. Here's a deep dive into how we turned that dream into reality.

Challenge:

With the HVAC market in Atlanta, Georgia being fiercely competitive, Coolpro wanted a website that didn't just list their services but also showcased their expertise, professionalism, and dedication to customer service.

Objectives:

  1. Improve user experience.
  2. Highlight the uniqueness of Coolpro services.
  3. Optimize for mobile responsiveness.
  4. Integrate strong calls-to-action (CTAs) for increased conversion.

Strategy & Execution:

  • User-Centric Design: After conducting comprehensive user research, we discovered that Atlanta residents highly value straightforward information and transparent pricing. Therefore, we put critical info front-and-center, with a user-friendly navigation bar.
  • Vibrant Imagery: Utilizing striking images of Atlanta homes and Coolpro's dedicated team in action, we humanized the brand, offering customers a glimpse into the commitment behind the scenes.
  • Mobile Optimization: Given that a majority of users were accessing the site via mobile devices, we ensured a smooth mobile experience, with quick load times and touch-friendly navigation.
  • Clear CTAs: Whether it's to get a quote, schedule a service, or read testimonials, every page is designed with a clear objective, driving user action.
  • Informative Blog: We launched an HVAC tips and tricks blog, positioning Coolpro as a thought leader in the industry, while also improving SEO ranking.

Predictions and Goals

  1. Increased Traffic:
    • Prediction: The intuitive layout and enhanced features will attract a 50% rise in site traffic within the next six months.
    • Goal: Achieve a consistent monthly growth rate, aiming for a minimum 70% increase in unique visitors by the end of the year.
  2. Higher Conversions:
    • Prediction: With streamlined calls-to-action and clear service listings, we anticipate a 35% uptick in conversion rates within the next quarter.
    • Goal: Implement A/B testing and optimize CTAs to ensure a 50% overall increase in conversion rates by year-end.
  3. Enhanced User Experience:
    • Prediction: User feedback will reflect a higher satisfaction rate, indicating an appreciation for the site's user-centric design and richer content.
    • Goal: Achieve a user satisfaction score of 90% or above, and introduce regular feedback loops to continually refine the UX.
  4. Decreased Bounce Rate:
    • Prediction: The mobile-optimized and engaging design will lead to a 25% reduction in bounce rates in the next four months.
    • Goal: By improving page load times and content relevance, aim for a 30% or greater decrease in bounce rates over the next 12 months.
  5. Position as Industry Thought Leader:
    • Prediction: The inclusion of insightful blogs and content will continue to position Coolpro as a go-to source for HVAC knowledge, drawing repeat visits.
    • Goal: Publish bi-weekly educational content and achieve a 40% increase in return visitors within six months.

These predictions and goals aim to harness the full potential of the new website design, ensuring Coolpro Heating and Cooling remains a leader in the digital HVAC space.

Conclusion:

Coolpro Heating and Cooling's transformation story is a testament to the power of insightful design coupled with a strategic HVAC marketing plan. The website now isn't just a service lister; it's a dynamic platform that brings in business, educates users, and establishes Coolpro as the go-to HVAC solution in Atlanta. Cool? We think super cool!

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Lori Newman

Hello, cyber explorers! I'm Lori Newman, the proud Creative Director and co-founder of Newman Web Solutions, where we don't just build websites; we craft digital experiences that captivate, convert, and conquer! Based in the bustling tech hub of Atlanta, I've spent over a decade in the digital realm, turning pixels into Picasso-esque masterpieces and code into poetry.

Atlanta isn't just the birthplace of Coca-Cola; it's also a burgeoning tech town teeming with potential. At Newman Web Solutions, we're committed to making Atlanta a hotspot for groundbreaking web design and innovative digital strategies.

Sheila Stegall
Sheila Stegall
Paisley Voice Agency
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From start to finish, Newman Web Solutions' team was prompt and professional! They designed a beautifully unique website for my new company that is user friendly for my clients and for me. I really appreciate how responsive they were to my requests and also for alleviating the time it would have cost me to build the site myself.
Angie Dutch
Angie Dutch
APEC Learning Center, Atlanta, GA
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To be honest, the Newman Team had been telling me to update my website for quite some time. I was reluctant to change and only regret I did not listen sooner. The new site is amazing! My parents rave about how much easier it is to navigate especially when accessing from cell phones. Completely shifted the energy of our online experience bringing us into the future. Update was a gamechanger! Thanks Newman Web Solutions!
Betty Marchan
Betty Marchan
CIB Home Remodeling Marietta GA
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This company is not only great at creating a website for you and doing your marketing job. Sam Newman and his team will help you and give you all the support you need and make your company known faster and more efficiently. That is what they have done with us and we are happy to have the service they offer. We recommend them 100% and appreciate all the support they give us.
Brian Galgon
Brian Galgon
Galgon HVAC Atlanta, Ga
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Awesome company to work with. Whole team is very responsive and can always speak to them when I need to. They do an amazing job at managing our social media and created a great website that has led to a lot of great leads for our company.
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