Case Study for Coolpro HVAC of Marietta GA
Overview:
CoolPro Heating and Cooling is a local Marietta GA HVAC company serving metro Atlanta. They came to our Atlanta web design company looking for a responsive website design that would look great on all devices. In addition, they were seeking ongoing website maintenance and marketing services to improve their online presence and attract more customers.
Goals:
CoolPro Heating and Cooling wanted to improve their online presence by creating a website that would accurately reflect their brand and services. They also wanted to ensure that their website was easy to navigate and user-friendly, and that it would be optimized for search engines to increase their online visibility. Furthermore, they were looking for ongoing website maintenance and marketing services to help grow their business.
Research:
Our web design team conducted extensive research on CoolPro Heating and Cooling, their services, and their target audience. We analyzed their competitors' websites and identified areas of opportunity for improvement. Based on our research, we created a website design that was not only aesthetically pleasing but also user-friendly and search engine optimized.
Website Design:
Our web design team created a responsive website design that looked great on all devices. We incorporated CoolPro's brand colors and messaging throughout the site to ensure a consistent brand image. We also created a simple and easy-to-navigate layout, making it easy for users to find the information they need.
Local SEO:
In addition to website design, we implemented local SEO optimization techniques to increase CoolPro's online visibility. We researched and identified relevant keywords and implemented them strategically throughout the website, including in title tags, meta descriptions, and content. We also created and optimized their Google My Business profile to improve their local search presence.
SEO Optimization:
To further increase their online visibility, we implemented SEO optimization techniques throughout their website. We optimized page titles, meta descriptions, and content to improve their search engine ranking. In addition, we implemented a blog on their website to create new content that would further improve their search engine ranking.
Marketing Services:
To help grow their business, we provided CoolPro with ongoing marketing services, including social media marketing and content creation. We also provided them with monthly website maintenance to ensure their website remained up-to-date and optimized.
Conclusion:
Through our website design and marketing services, we were able to improve CoolPro Heating and Cooling's online presence and increase their customer base. By creating a responsive website design and implementing local SEO and SEO optimization techniques, we were able to increase their online visibility and attract more customers. Ongoing marketing services and website maintenance helped ensure continued success and growth for their business.
