From Floor to Finish: How We Rebranded Abel Pro Flooring with a Modern Website and Logo
At Newman Web Solutions Agency, we love helping small businesses build a professional digital presence that reflects the quality of their work. When Abel Pro Flooring, a trusted local flooring contractor in Marietta, GA, came to us, they were ready for a transformation—one that would modernize their brand, bring clarity to their services, and ultimately drive more leads.
The result? A polished new website and updated logo that work just as hard as they do.
About the Client: Abel Pro Flooring
Abel Pro Flooring is a locally owned and operated flooring company serving homeowners and commercial clients across Metro Atlanta. Known for their honesty, transparency, and craftsmanship, they specialize in:
- Luxury Vinyl Plank (LVP)
- Engineered Hardwood & Laminate
- Tile & Carpet Installation
- Commercial VCT Flooring
Their team is dedicated to delivering clean, professional installations with clear communication and affordable pricing. But while their reputation on the ground was solid, their digital footprint needed a boost.
The Challenge: Outdated Website, Inconsistent Branding
Before partnering with us, Abel Pro Flooring had a simple website and logo that didn’t quite match the professionalism of their services. The site lacked clear structure, mobile responsiveness, and compelling calls to action. Their logo, while functional, didn’t scale well or visually communicate the level of quality they bring to every job.
They needed a cohesive brand identity—something modern, clean, and trustworthy—that would not only attract more customers but also represent their growing reputation.
Our Solution: A Full Website Redesign + Branding Refresh
We approached the Abel Pro Flooring project with a holistic strategy—combining modern web design with a refreshed visual identity.
Logo & Branding Update
Our design team reimagined the company’s logo to better reflect their commitment to precision and quality. The new logo features clean lines and a strong, modern typeface that conveys reliability and professionalism. We also refined the color palette to be bold yet approachable, ensuring it would be consistent across both digital and print materials.
Custom WordPress Website
We built a brand-new, fully responsive website on WordPress that showcases their services, highlights testimonials, and guides users toward requesting a quote or consultation. Key features include:
- Clear service breakdowns
- Strong calls-to-action
- Streamlined navigation
- SEO-friendly structure
- Mobile-first design
The new site is faster, more informative, and provides a seamless experience across all devices.
Content & Conversion Strategy
We rewrote and optimized service pages to clearly communicate the value Abel Pro provides. Each page focuses on the benefits of their flooring solutions, supported by calls-to-action that make it easy for visitors to take the next step—whether that’s requesting a quote or giving them a call.
The Results: A Brand That Builds Trust
With their rebrand and website redesign complete, Abel Pro Flooring now has:
- A modern logo and visual identity they can proudly display
- A user-friendly, mobile-optimized website that builds trust at first click
- Clear messaging and service pages designed to convert leads
- A consistent brand experience across platforms
Their updated presence positions them for long-term growth, while better serving the needs of both new and existing customers.
Final Thoughts
Abel Pro Flooring is known for delivering top-notch craftsmanship—and now their branding and website reflect that same level of quality. It’s proof that when your digital identity aligns with your real-world service, you build trust faster, generate better leads, and set the stage for growth.
If your business is ready for a digital transformation like this one, we’d love to help.
Ready to update your website and branding? Contact us today and let’s create a digital presence that works as hard as you do.
