Client: Off The Chain K9 Academy (OTCK9 Academy)
Industry: Dog Training + Pet Care (Training, Daycare/DaySchool, Boarding, Grooming)
Location: Woodstock, Georgia (serving the Metro Atlanta area)
Services by Newman Web Solutions: Website Redesign, SEO Content Writing, Local SEO, Hosting & Maintenance, GoHighLevel Automation
Overview
Off The Chain K9 Academy (OTCK9 Academy) is a veteran-owned dog training and pet care business in Georgia offering structured programs for obedience, board & train, puppy training, behavior modification, daycare/DaySchool, boarding, and grooming. With a strong reputation in their community, they were ready for a digital presence that matched their real-world professionalism.
Newman Web Solutions partnered with OTCK9 Academy to deliver a full website redesign and marketing support package built to improve clarity, credibility, and conversions—while strengthening their visibility across key Georgia service areas.
The Challenge
Although OTCK9 Academy had an excellent local reputation, their existing website didn’t reflect the level of structure and professionalism they deliver in person. The site needed to:
- Make a stronger first impression for new visitors
- Clearly explain multiple services and programs without confusion
- Improve navigation so users could quickly find the right solution
- Convert more website visitors into calls, form submissions, and booked services
- Support local search visibility across Georgia markets
- Reduce delays and missed opportunities during lead follow-up
Goals
Project Goals
- Build a modern, trust-building website that reflects OTCK9 Academy’s professionalism
- Create clear service messaging and a smoother user journey across training, daycare, boarding, and grooming
- Implement a local SEO foundation targeting Georgia service areas
- Improve conversion performance with SEO-driven, action-oriented content
- Strengthen performance and reliability with hosting + ongoing maintenance
- Streamline inquiry handling using GoHighLevel automation
Client Mission (High-Level)
Help Georgia pet owners develop safer, happier relationships with their dogs through professional training and dependable care programs.
Our Strategy & Work Completed
1) Website Redesign (Modern UI + Trust-First Structure)
We rebuilt the website with a cleaner, modern design that establishes credibility immediately. The layout supports clear scanning, stronger calls-to-action, and a more polished brand experience.
2) Service Architecture & Navigation Improvements
We improved the site structure to make it easy for visitors to find the right program quickly—whether they need obedience training, board & train, daycare/DaySchool, boarding, or grooming.
3) SEO Content Writing (Clarity + Conversions)
We wrote and optimized website content to clearly explain services, outcomes, and process. This reduced confusion, answered common questions, and encouraged visitors to take action.
4) Local SEO Foundation (Georgia Visibility)
We implemented a local SEO framework targeting key Georgia service areas to increase the site’s ability to rank for high-intent searches and attract more qualified pet owners.
5) Hosting + Ongoing Maintenance
We provided reliable hosting and ongoing maintenance to support fast load speeds, security, and long-term stability—ensuring the site stays updated and protected.
6) GoHighLevel (GHL) Lead Capture & Follow-Up Automation
We integrated GoHighLevel automation to streamline lead capture and follow-ups, helping OTCK9 Academy respond faster and improve inquiry-to-booking consistency.
Results (Project Outcomes)
A More Professional Website That Builds Trust
The new website aligns with OTCK9 Academy’s in-person experience—helping establish trust within seconds of landing on the site.
Clearer Services + Better User Experience
Visitors can now identify the right program faster with clearer messaging, improved navigation, and simpler decision paths.
Stronger Local SEO Positioning
The site is structured to support improved visibility in Georgia service areas and capture more high-intent local search traffic.
Content That Supports Higher Conversions
SEO-driven content reduces friction, addresses objections, and guides visitors toward booking or requesting information.
Improved Stability, Speed & Security
Hosting and maintenance support performance and reliability—reducing downtime risk and protecting the website long term.
Faster Follow-Up and Better Lead Handling
Automation improves response time and consistency, reducing missed leads and supporting more bookings from existing traffic.
Why It Matters (Client Benefits)
More Trust from New Prospects
A stronger first impression and polished design help new visitors feel confident choosing OTCK9 Academy.
More Qualified Inquiries Across Services
Clear program explanations help attract better-fit leads—and convert them more consistently into calls and form submissions.
Stronger Local Reach in Georgia
Local SEO improvements make it easier for pet owners to find OTCK9 Academy when searching for training and care services nearby.
Operational Efficiency That Supports Growth
With automation and a clearer site structure, OTCK9 Academy can handle leads more efficiently and scale programs with less manual work.
Services Delivered by Newman Web Solutions
- Website Redesign & Development
- SEO Content Writing & On-Page Optimization
- Local SEO Foundation (Georgia service area targeting)
- Website Hosting & Maintenance
- GoHighLevel (GHL) Automation Integration
Looking for a Website That Generates Leads?
If your business has a strong reputation—but your website isn’t converting—Newman Web Solutions can help you build a high-performing site designed for trust, clarity, and local SEO visibility.
Ready to elevate your digital presence?
👉 Contact Newman Web Solutions to discuss a website redesign + SEO strategy.
