At Newman Web Solutions Agency, we specialize in helping businesses modernize their online presence without losing the essence of who they are. One such transformation we’re proud of is the redesign of the PointMed website—an established medical provider based in Marietta, Georgia.
Meet the Client: PointMed, Marietta GA
PointMed is a full-service medical practice offering a range of certified exams and healthcare services, including:
- Immigration Physicals (USCIS)
- FAA Flight Physicals
- DOT/CDL Exams
- Veteran Disability Evaluations
- Sports & Pre-Employment Physicals
- Primary and Family Care
- Hormone Therapy and Weight Loss Programs
With a team of experienced healthcare professionals, including Dr. Lance Walker, Steve Conley, PA-C, and Tanya Moon, PA-C, PointMed is known for reliable care and regulatory compliance. Their goal? To provide timely, compassionate care that puts patients first—especially veterans and working professionals.
Project Aim: Bringing the Brand Up to Date
PointMed’s services are top-notch—but their previous website didn’t reflect that. The outdated layout, clunky navigation, and lack of visual cohesion made it difficult for users to book appointments or understand the full scope of services.
The Challenge
The site was visually dated and lacked mobile optimization, clear content flow, and modern design principles. Users had trouble navigating key services or locating forms, and the overall presentation didn’t reflect the clinical expertise or efficiency that PointMed delivers daily.
Our Approach: Streamlined Design With a Human Touch
The goal was to create a fresh, modern website that:
- Enhances accessibility and usability
- Matches the professionalism of the medical team
- Helps users easily book appointments and learn about services
- Reflects PointMed’s trusted and compassionate care model
1. Website Redesign from the Ground Up
We completely overhauled the website structure—introducing a clean, modern layout with simplified navigation and a consistent color palette aligned with medical trust and professionalism.
2. Improved User Experience and Mobile Optimization
We rebuilt the site to be fully responsive across all devices. Patients on the go can now access the site effortlessly and book appointments with just a few taps.
3. Strategic Content Organization
We reorganized service pages to clearly explain offerings like USCIS immigration exams, veteran evaluations, and flight physicals—ensuring each audience can quickly find relevant information.
4. Conversion-Focused Design Elements
Clear CTAs, form access, and appointment prompts were placed throughout the site to improve lead generation and reduce friction for both new and existing patients.
Outcomes: Practical, Professional, and Polished
The new PointMed site now reflects the practice’s core values—efficient, compassionate, and professional healthcare.
Visually Updated Design
The new aesthetic feels clean and current, instilling immediate confidence in site visitors.
Mobile-Responsive and Fast
Whether viewed on a phone, tablet, or desktop, the site loads quickly and offers seamless usability for patients of all ages.
More Informative and Actionable
With better layout, clearer language, and actionable CTAs, patients now engage with the site more intuitively and book services with ease.
Client Benefits: A Stronger Digital Presence
The redesign didn’t just look good—it made a real difference.
Improved First Impressions
PointMed now makes a great digital first impression with a site that matches the quality of care they offer in-office.
Easier Patient Onboarding
Fewer clicks, clearer instructions, and accessible forms mean faster onboarding for new patients—and less admin time for the team.
Positioned for Growth
With a scalable, modern website foundation, PointMed is ready to expand services, invest in local SEO, and drive more traffic from targeted campaigns.
The Final Word: A Website That Works as Hard as They Do
PointMed delivers vital medical services to the Marietta community—and now they have a website that supports their mission. This project was a prime example of how thoughtful web design can simplify lives and empower businesses to serve more people, more efficiently.
If your business is held back by an outdated or underperforming website, we’d love to help you bring it up to date.
Let’s build something that works—beautifully.
Ready for a modern website that reflects your professionalism and values? Contact Newman Web Solutions today for a free consultation.
