Planet Pickle – Web Design & Digital Marketing Initiative
Client Overview
Planet Pickle is a state-of-the-art indoor pickleball facility located in Suwanee, Georgia, dedicated to providing an immersive experience for players of all skill levels. With 12 premium indoor courts, modern amenities, and a vibrant community-focused atmosphere, Planet Pickle aims to be more than just a place to play—it’s a full-on destination to serve, smash, and socialize.
Project Aim & Problem Solved
Project Aim
To design and launch a dynamic, user-friendly, and fully optimized website that not only showcases Planet Pickle’s new facilities but also drives engagement, visibility, and conversions through an integrated digital marketing approach.
Problem to Solve
While Planet Pickle had a clear vision and exceptional facility offerings, they lacked a digital presence to match. Without an engaging website or digital marketing strategy, they struggled to reach their target audience, promote their grand opening, and build awareness in the local pickleball community.
Activities by Newman Web Solutions
- Custom Web Design & Development – We created a visually compelling, mobile-responsive website that captures the energy and community spirit of Planet Pickle. Emphasis was placed on user navigation, highlighting key offerings like court reservations, membership plans, and amenities.
- Search Engine Optimization (SEO) – Our team performed comprehensive keyword research and implemented on-page and technical SEO best practices to boost local search visibility for indoor pickleball and recreation terms.
- Integrated Marketing Strategy – We built out a cohesive marketing plan including content creation, email capture, and brand messaging to establish a strong digital foundation and grow community engagement.
- Paid Advertising Campaigns – Targeted Facebook social media ads were launched to drive awareness and online traffic before the facility’s grand opening, with compelling creative aligned to Planet Pickle’s vibrant brand.
Outcomes of the Project
- Beautiful, Responsive Website Launched – The live website reflected Planet Pickle’s modern facility and fun atmosphere, driving user excitement and providing clear pathways to learn more, sign up, and visit.
- Successful Grand Opening – A coordinated online push contributed to a highly attended and well-received grand opening event, with the website acting as the central promotional hub.
- Increased Online Visibility – The SEO implementation ensured that Planet Pickle ranked well in local searches for pickleball, helping potential customers discover the facility organically.
- Targeted Traffic Through Paid Ads – Paid campaigns generated a steady influx of website visitors, reservations, and social media engagement, effectively building initial momentum.
Client Benefits
- Boosted Brand Credibility – The polished web presence helped Planet Pickle position itself as a premium player in the recreational sports market, establishing immediate trust with prospective customers.
- Stronger Community Engagement – Through digital marketing and a clear brand voice, Planet Pickle was able to begin cultivating a vibrant, active community around its mission of fun and fitness.
- Faster Revenue Generation – With online booking systems and promotional efforts in place, Planet Pickle began monetizing its offerings more quickly and efficiently following launch.
- Long-Term Growth Enablement – The foundational SEO and marketing work set the stage for scalable growth, giving the client the tools to continuously attract and convert new customers.
This project highlights Newman Web Solutions Agency’s expertise in merging stunning design with data-driven marketing strategy, creating a seamless online experience that directly supports our client’s business goals.
