OTCK9 Grooming School: Powering a Grooming School with AI, Automation & Digital Growth
OTK9 Grooming School partnered with Newman Web Solutions Agency to launch a brand-new website and implement AI-driven tools, automation, and ongoing digital marketing. As the only grooming school of its kind on the East Coast, OTCK9 needed a digital presence that established authority, improved enrollment pathways, and supported long-term growth.
About the Client
OTCK9 Grooming School is a professional dog grooming school based in Georgia, offering hands-on training and certification programs for aspiring groomers. What sets OTCK9 apart is its unique position as the only grooming school of its kind on the East Coast, providing a specialized, real-world educational experience designed to prepare students for successful grooming careers and business ownership.
The Challenge
Despite its one-of-a-kind offering, OTCK9 Grooming School lacked a digital presence that fully communicated its authority, credibility, and value. The school needed more than just a website—it needed a scalable digital system to support inquiries, enrollment, and ongoing marketing.
Key challenges included:
- No modern website to clearly communicate its unique East Coast positioning
- Limited digital tools to support inquiries and enrollment at scale
- No automation or CRM workflows to manage leads efficiently
- A need for ongoing local visibility and consistent marketing
Project Goals
The goals of this project were to:
- Launch a brand-new website that clearly positions OTCK9 as one of a kind
- Establish credibility and trust through professional design and messaging
- Improve local visibility through ongoing SEO efforts
- Implement AI and automation to support inquiries and lead management
- Create a sustainable digital foundation for long-term growth
Our Approach
Custom Website Design & Launch
We designed and launched a brand-new website tailored to OTCK9 Grooming School’s unique positioning. The site emphasizes clarity, authority, and professionalism, guiding visitors through programs, benefits, and enrollment pathways with ease.
AI Chatbot Implementation
An AI-powered chatbot was implemented to provide instant responses to common questions, assist prospective students, and capture leads 24/7. This ensures no opportunity is missed—even outside business hours.
Smart Lead Generation Services (Ongoing)
We implemented and continue to manage smart lead generation systems that intelligently capture, qualify, and route leads based on intent and behavior. These systems reduce friction, improve lead quality, and create a smoother enrollment journey.
Local SEO (Ongoing)
We continue to provide local SEO services to improve visibility in search results for grooming school and certification-related searches across Georgia and the East Coast. This includes optimization aligned with evolving search behavior and Google’s algorithms.
CRM Integration & Automated Workflows
CRM tools and automated workflows were implemented to streamline lead capture, follow-ups, and communications. This allows OTCK9 to respond faster, stay organized, and nurture prospective students more efficiently.
Website Maintenance & Support
Ongoing website maintenance ensures the site remains secure, fast, and up to date—supporting both user experience and long-term performance.
Social Media Advertising
Targeted social media ad campaigns support awareness and enrollment efforts by reaching prospective students where they already spend time, driving qualified traffic back to the website.
The Results
A Website That Establishes Industry Leadership
OTCK9 Grooming School now has a digital presence that clearly reflects its leadership as the only school of its kind on the East Coast.
Always-On Lead Engagement
The AI chatbot and automated workflows ensure inquiries are captured and responded to around the clock, improving the overall enrollment experience.
Improved Visibility & Awareness
Ongoing SEO and social media advertising increase awareness among prospective students actively searching for grooming education and career opportunities.
A Scalable Growth Platform
With automation, CRM, and maintenance in place, OTCK9 now has a digital ecosystem designed to scale alongside its growth.
Business Impact
Through a combination of strategic website design, AI tools, automation, and ongoing digital marketing, OTCK9 Grooming School is now positioned to:
- Communicate its one-of-a-kind East Coast status with confidence
- Capture and manage student inquiries more efficiently
- Support enrollment goals with consistent visibility and engagement
- Operate with systems that reduce manual effort and improve response times
- Build a long-term digital foundation that supports future expansion
Call to Action
Ready to Build a Smarter, More Scalable Digital Presence?
If your organization offers something unique, your digital strategy should reflect it. Newman Web Solutions Agency helps businesses grow with web design, SEO, AI-powered automation, and digital marketing.
Request a Digital Growth Strategy Call
Services Provided:
New Website Design, AI Chatbot Implementation, Local SEO (Ongoing), CRM & Automated Workflows, Website Maintenance, Social Media Advertising
