At Newman Web Solutions Agency, we help brands reclaim control of their online presence with modern, elegant, and fully customized websites. When Linda Rickles Interiors, a renowned Atlanta-based interior design firm, came to us, she wanted to move her website off Houzz’s hosted platform and onto a personalized, stand-alone site—without losing the polished, upscale aesthetic that had already become synonymous with her brand.
Meet the Client: Linda Rickles Interiors
Founded by Linda Rickles, an award-winning interior designer with over two decades of experience, Linda Rickles Interiors specializes in luxurious, timeless residential interiors that combine beauty with function. Her work has been featured in Better Homes & Gardens, Atlanta Magazine, Town & Country, and other prestigious publications.
Linda’s firm offers:
- Full-service interior design
- Custom furniture and color consultations
- Aging-in-place and universal design solutions
- Lighting, window treatments, and more
Known for her sophisticated taste and tailored spaces, Linda wanted a website that felt as curated as the environments she creates.
Project Aim: Move Away from Houzz and Modernize Her Brand
The primary goal of the project was to migrate Linda’s website off Houzz and give her a dedicated, professionally branded platform. While she liked the overall aesthetic of her previous site, she needed more control over functionality, content, and search visibility. Additionally, she wanted to refresh her logo to align with the modern, minimalist direction of the new website.
The Challenge
Houzz’s hosted solution had limitations—it lacked customization, had restricted SEO control, and didn’t allow for the flexibility Linda needed to truly showcase her portfolio. She wanted to maintain the same refined visual tone while updating the technology and structure behind her online presence.
Our Approach: Thoughtful Design & Seamless Transition
Our team worked closely with Linda to ensure the redesign stayed true to her brand while adding performance, personalization, and polish.
1. Custom Website Design with Familiar Aesthetic
We recreated the essence of her Houzz-hosted site—clean lines, neutral tones, elegant simplicity—but built it on a robust, fully responsive WordPress platform with greater functionality and scalability.
2. Logo Update to Reflect Modern Simplicity
We refined her logo to better align with the new website’s clean, understated look. The updated logo retains brand recognition while adding a modern edge that complements her high-end clientele.
3. Optimized Portfolio Presentation
We restructured her portfolio to showcase her best work with large-format visuals, elegant typography, and subtle animation—allowing the design to speak for itself.
4. SEO-Friendly & Mobile-Optimized Architecture
The new site is optimized for search and built to perform on all devices. With clear navigation, metadata integration, and faster load times, Linda now has a digital presence that supports her business goals.
Outcomes: A Seamless Transition to a Stronger Digital Identity
A Modern, Minimalist Website That Reflects Her Brand
Linda now has a custom website that mirrors her interior design style—elegant, timeless, and refined.
A Professional Logo That Complements Her Aesthetic
The new logo enhances brand recognition and translates beautifully across print and digital mediums.
Total Control Over Content and SEO
Freed from the limitations of Houzz, Linda can now optimize her site for visibility, manage content updates, and grow her online presence independently.
Client Benefits: Elevated Presence, Greater Control
A Website That Aligns with Her Work
Now, Linda’s online presence truly reflects the quality of her interiors, creating stronger first impressions and building trust with prospective clients.
More Freedom and Flexibility
With a custom site, she can showcase new projects, add testimonials, and make updates without relying on third-party limitations.
Stronger Foundation for Growth
The redesigned platform positions Linda Rickles Interiors for ongoing SEO, marketing, and lead generation strategies—while maintaining the elegant look she values.
Final Word: A Clean Break from Houzz, A Clean Step Forward
By moving away from a restricted platform and embracing a custom, polished design, Linda Rickles Interiors now has a website that works as beautifully as the spaces she creates. From a subtle logo refresh to a fully customized portfolio and user experience, this project was a perfect example of how brand consistency and design integrity can thrive in a modern web environment.
Want to move your website off a third-party platform and into your own custom space? Contact Newman Web Solutions and let’s bring your brand to life—your way.
