Legacy Landscape Design: Elevating a Premium Landscape Brand with a Modern, SEO-Driven Website
Legacy Landscape Design partnered with Newman Web Solutions Agency to modernize their website, improve local search visibility, and implement AI-powered SEO and automation strategies. The result is a scalable digital platform that reflects their premium brand and supports long-term business growth.
In the world of high-end landscape design, first impressions matter — and today, those impressions often begin online. Legacy Landscape Design approached Newman Web Solutions Agency with a clear need: their digital presence needed to reflect the craftsmanship, experience, and sophistication they bring to every outdoor project.
This case study highlights how we partnered with Legacy Landscape Design to redesign their website, strengthen their local search visibility, and implement ongoing digital strategies that support long-term growth.
About the Client
Legacy Landscape Design is a premier landscape design and build firm serving Metro Atlanta and surrounding communities. With more than 30 years of experience, the company specializes in creating custom outdoor living environments that blend architecture, nature, and functionality. Their work is known for its attention to detail, sustainability, and timeless design — qualities that needed to be clearly communicated online.
The Challenge
While Legacy Landscape Design had built a strong reputation offline, their existing website no longer aligned with the quality of their work. The site was outdated, lacked modern UX design, and was not fully optimized for search engines or local visibility.
Additionally, the website was not supported by scalable systems for lead management, automation, or ongoing SEO — limiting its ability to consistently generate and convert new business.
Project Goals
The primary goal of this project was to modernize Legacy Landscape Design’s website while building a strong digital foundation for long-term growth. This included:
- Redesigning the website to reflect a premium, professional brand
- Improving user experience across desktop and mobile
- Increasing visibility in local and organic search results
- Implementing AI-driven SEO strategies aligned with Google’s algorithms
- Creating systems to support lead capture, follow-up, and ongoing marketing
Our Approach
Website Redesign with SEO at the Core
We redesigned the Legacy Landscape Design website with a clean, modern aesthetic that highlights their portfolio and expertise. The new site architecture improved navigation, page speed, and mobile responsiveness, while on-page SEO optimization ensured each service and location page was structured for search performance.
Ongoing Website Maintenance & Support
To protect and sustain performance, we provide continuous website maintenance and support. This includes updates, backups, performance monitoring, and security management — ensuring the site remains fast, reliable, and up to date.
Local SEO & AI-Powered Optimization
We implemented a comprehensive local SEO strategy to improve visibility across Metro Atlanta service areas. Using AI-powered SEO tools and methodologies, we continuously optimize content and structure to align with Google’s evolving algorithms and search intent.
CRM, Workflows & Automations
To improve lead handling and internal efficiency, we integrated CRM tools with automated workflows. This streamlined inquiry management, reduced manual follow-ups, and improved response times — turning website traffic into actionable opportunities.
Social Media Marketing Support
We supported Legacy Landscape Design’s social media marketing efforts by aligning messaging with their brand voice and digital strategy, helping reinforce brand awareness and drive traffic back to the website.
The Results
A Website That Matches the Brand
The redesigned website now reflects the quality, professionalism, and creativity of Legacy Landscape Design’s work, instantly building trust with potential clients.
Improved Search Visibility & Lead Quality
SEO and AI-driven optimizations increased visibility in local search results, attracting more qualified users actively searching for professional landscape design services.
A Scalable Digital Platform
With ongoing maintenance and SEO support, the website is built to scale — adapting to business growth, algorithm changes, and evolving marketing needs.
Streamlined Lead Management
CRM integration and automated workflows improved the speed and consistency of lead follow-ups, supporting higher conversion potential.
The Business Impact
By modernizing its website and implementing a long-term digital strategy, Legacy Landscape Design now benefits from a stronger online presence that supports its mission of creating exceptional outdoor environments.
The combination of modern design, SEO, automation, and ongoing support provides a sustainable digital foundation — helping Legacy Landscape Design attract the right clients, operate more efficiently, and continue growing with confidence.
Ready to Elevate Your Digital Presence?
If your website no longer reflects the quality of your work or isn’t generating consistent leads, it may be time for a strategic redesign.
Newman Web Solutions Agency helps service-based businesses grow with modern web design, SEO, AI-powered optimization, and automation. Let’s build a website that works as hard as you do.
Services Provided: Website Redesign, Website Maintenance, Local SEO, AI SEO, CRM & Automations, Social Media Marketing
