Project Discovery Questionnaire

Below is our project discovery questionnaire, which asks quite a few questions. The majority of the questions are optional, but please keep in mind that the more information we have, the more accurately we can determine which options would be most beneficial to you. These questions will help you figure out exactly what you’re trying to accomplish, even if we don’t work together.

Step 1 of 2 - Brand Discovery

Part 1. Brand Discovery

Your Name(Required)

First Name Last Name

Email(Required)

Mobile Phone(Required)

Business Name(Required)

Business Phone(Required)

Website URL(Required)

What type of business do you own? What do you do?

What is your purpose and mission?

Who do you serve? Describe your ideal client. What are they like? What are they passionate about? What do they dream of or what to achieve?

What are the top three pain points, challenges, frustrations, struggles your ideal client has?

What do you offer that addresses/solves the pain points, challenges, frustrations, struggles listed above?

How are you different from anyone else who does what you do? What is unique about you, your business, your services, products, and programs, your background, or even the way you work?

What is the one thing you want to be known for? What reputation are you building?

What are your top five core values? And the top values of your ideal clients?

What type of experience do you want people to have when they interact with your brand? What do you want others to say about your brand when telling friends about you?

Who are your main competitors, or people who are doing what you want to do, and in your eyes, doing it right? Please provide names and websites.

Are there any brand materials already in existence that we need to match or coordinate with? Any colors, typefaces we must use? Do you have any requirements for your visual brand design?

Are there any sensitivities we should be aware of about your brand, industry, market, or audience? (Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.)

Is there anything specific you want in terms of how your brand is presented visually?

Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?

Are there any special requirements we need to know about?

Project Discovery Questionnaire

Part 1. Brand Discovery

Part 2. Website Discovery