PPC Client Questionnaire

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Client Questionnaire for PPC Services
Your Details
Name*
First Last
Email*
Contact Number*
Website*
Business Goals
Which best describes your approach to advertising?*
What is your target monthly budget to spend in PPC? (including Agency Fees)*
What main action do you want visitors to take from your advertising?*
What is the value of this action?*
Example: New lead is worth $300
How many of these actions would you expect per month?*
Examples: 10 new leads or 20 calls per month.
How frequently do you want to be updated with account results?*
Product/Services
What products/services will you be advertising?*
What are the features/benefits of buying these products?*
Advertising History
Do you already have an Adwords Account?*
Have you ever advertised with AdWords before and when?*
Are you aware of any keywords related to your products/services that draw in customers?*
Are there any keywords we should avoid in your ads?*
Are there any trademarks, copyrights or other information we should know about when writing your ads?
Competitor Analysis
List your 3 top competitors and their websites*

Client Questionnaire for PPC Services