Landscaping is a lucrative industry, with an estimated 500,000 businesses operating in the U.S. by the end of the year. The industry employs approximately 1 million people. Therefore, you will need to take your landscape marketing skills to the next level in order to compete.
If you want to establish your own landscaping company, these statistics will inspire you, but be aware of the competition as well. Thousands of established landscaping companies have already sprung up, and thousands more are aspiring to succeed.
To overcome your competition in the market, you must ensure that your business is equipped with the right strategies to deal with old brands and new ones. So, prepare yourself in advance.
A clear marketing strategy is needed to attract potential clients and turn them into loyal customers. You must be aware of the local market where you want to target customers. So, research is critical to be familiar with your niche and competition. To drive clients, you will use social media, advertising, and several other simple to complex marketing tools. In fact, you need to focus on many marketing aspects for your landscaping business to be successful.
Build Your Landscaping Business’s Brand
Having the right recognition of your business, even if it is limited to a certain area, is of significant importance to your landscaping company. When people see the work you have done, they become familiar with your company and its business.
It is possible to come up with a lot of ways to get people to remember your landscaping business when they see it, but before you start marketing, make sure you have a professional logo representing your business. If your logo is missing or not presented in an appealing manner, chances are it won’t be enough for customers to believe you’re a legitimate business.
Also, remember that your logo will project your landscaping company as one that you would like to put your trust in. Furthermore, keep in mind that it will be displayed on all of your products and services.
If your landscaping truck displays the logo prominently, people will be able to see it from afar, making it easy for them to identify your company. Hopefully, once they recognize your company, they will refer it to others who need similar services. This is the reason you want to invest in a professional logo design.
Build A Professional Website
Websites are places where potential customers can find information about your business. Therefore, a website is more than just some text and images. Businesses today use websites to convert visitors into customers. They use a professional website design as a way to persuade visitors to become buyers of services.
Make sure your website projects the image of a trustworthy landscaping business. Make sure it states who you are and what you specialise in.
On the website, the logo should be prominently featured in the top left corner, just as on your landscaping business cards. Customer reviews and testimonials should also be included on a separate page. When customers visit your website, they will be interested in your pricing list, contact information, as well as your terms and conditions. Overall, you need to suggest that your business is a credible one.
Promote your Landscaping Business Before the Busy Season
In spring and into fall, the peak season for landscaping generally begins. But you should not wait for the season to begin. If you do, then you will be left behind others who have already launched their marketing before the season, which means they will win the landscaping contracts instead of you.
To become successful in the marketing game, you must contact customers more often. Use advertising to reach out to customers as often as possible. You’ll find that many of them will request your services as they see your ads regularly.
It is imperative for your advertisements and other visual content to be eye-catching. Hire experienced graphic designers to produce visuals that stand out among others. This will enhance your reputation with the public.
Identify Your Ideal Customers
Small businesses are not always able to reach out to a wide range of customers. To start with, target a small group of customers.
Find out who is likely to request your services by researching your local market. You will learn which areas of the industry have fewer competitors and understand what special services will create your niche market. Then, target those clients directly in your marketing campaign.
Who could be your landscaping customer? There are countless possibilities, but identifying them is the best way to find your niche. They may be homeowners who lack the time, vision, and skills necessary to maintain a beautiful lawn. Then there are also some new homeowners who want to give their property a decent look. For those who are trying to sell their property, landscaping will boost the value. Finally, you may also target residential and commercial building contractors.
Some homeowners may request your services to take care of their lawns when they are out of town. Many people leave their winter homes in order to move to a warmer region. Additionally, managers of botanical gardens, government entities, cemeteries, historic buildings, and municipalities require landscaping services. Customers may come to you from afar for your exclusive services. For example, someone living on a distant side of town may contract you to cut the lawn.
After you have identified your prospects, target them with all your marketing efforts. After determining where your ideal clients come from, develop an ad and target them by placing it everywhere on all of your landscaping business advertising. A direct mail campaign is also a good idea, but should include information such as enticing offers of pricing for your clients.
Take Advantage of Direct Mail
Even in this digital age, direct mail remains an effective and result-oriented marketing method. Research shows that consumers respond well to direct mail. They prefer to receive emails for marketing rather than other forms.
Send them your lawn care postcards to appeal to them. Whether or not they read the postcard, the brand will be imprinted in their minds.
Get Your Business Listed
Consider listing your landscaping business on some of the well-known listing sites. People visit these sites to search for the right services, so your chances of getting hired are even higher.
In addition to Google, Yelp, Thumbtack, Houzz, Home Advisor, Angie’s List, and Porch, you should also list your company on local consumer directories. Update your business profile on each of these sites with new photos of your landscaping projects.
You should ask your satisfied customers to review your work. Make sure that customers visit your website after seeing you listed on the listing sites. So, include a link to your website in your profile and listing.
Participates In Events And Shows
The local community may host numerous events and shows. Some of them may be devoted exclusively to landscaping and related activities. You can take advantage of these events to build up your landscaping business and to get in touch with industry experts and potential clients.
You can increase the chances of your potential clients becoming in touch with your company by providing them with your landscaping business cards when you are mingling with the crowd and engaging the attendees in conversation. The card contains information like your website address and contact information. Make the design of the card appealing so the recipients will remember it.
Discover The Power Of Social Media
Nowadays, social media is widely considered one of the most effective marketing strategies. In particular, this is because almost all digitally literate people have an online presence in some form or another. The majority of users have Facebook and Instagram accounts to connect with the world.
In marketing, social media is used by marketers to build brand awareness and build a brand identity. You can leverage these popular channels to help your landscaping business establish its identity. To do so, post relevant content to social media including YouTube and you can turn your followers into clients. Be sure to ask them to “like” your content.
In addition to the points above, there are numerous points to consider to promote your landscaping business. If you need help promoting your landscaping business, contact us to arrange a free strategy session.