Facebook Ads Worksheet

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Newman Web Solutions > Facebook Ads Worksheet

1Contact Information

2Exercise 1

3Exercise 2

4Exercise 3

5Exercise 4

4 Brainstorming Exercises
We need some information from you to help create an awesome ad for you. Nobone knows your business better than you! For each ad or campaign we run, we will need you to complete these exercises in order for us to create your Ad blocks for you. This process will be needed for each new campaign. The more information you provide will help us in streamlining the process.
Contact Name*
First Last
Contact Email*
Contact Phone
Company Name
Company Website

Exercise 1. Problems / Solutions
Use this exercise to develop your "Facebook Ad Offer", identify “Market’s Frustrations & Challenges” plus “Benefits” you can provide your market.
Instructions:
1. List your Market’s 5 Biggest Concerns/Problems/Pains, or the 5 Biggest Problems/Pains Your Product/Service Can Solve (start with 5 and then expand)
2. Solutions – list what you can teach or offer to solve these problems. (List as many as possible)
Your Market’s Biggest Problems/Pain Points?
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Solutions you can teach or offer?
Solution 1
Solution 2
Solution 3
Solution 4
Solution 5

Exercise 2. Desires & Why
Use this exercise to develop your “Facebook Ad Offer”, identify “Benefits” you can provide your market, plus how you can “Overcome Objections”. Do this by answering the question below… Instructions:
DESIRES
What does your market desire? Brainstorm as many as possible & choose your top 3.
Desire 1
Desire 2
Desire 3
REASON WHY
Why do they want that desire? Brainstorm as many as possible & choose your top 3.
Reason to Buy 1
Reason to Buy 2
Reason to Buy 3
REASON NOT TO BUY
Why might your market NOT buy your product/service? Brainstorm as many as possible & choose your top 3.
Reason NOT to Buy 1
Reason NOT to Buy 2
Reason NOT to Buy 3
5. Try different combinations from the answers above in the statement below:
How to get “Desire” so you can “Reason Why” without having to “Reason Not To Buy”

Exercise 3 – They Don’t Know what they Don’t Know…
Facebook ads are amazing for helping people become aware of a problem they might not know they have. Or making people aware of a solution that they might not know exists. (Making them aware of a better way…)

Use this exercise to develop your “Facebook Ad Offer”, identify “Market’s Frustrations & Challenges”, identify “Benefits”, plus how you can generate “Curiosity” in your messaging.
Instructions: List out the 3-5 solutions your product or service provides that your audience might not be aware of.
List out the Top 3-5 Problems or Issues with Current Solutions in your Industry.
What are the top 4-5 ultimate Benefits your audience is really looking for? (i.e. LeadPages sells Landing Page building software, but the ultimate benefit people want is a more profitable & efficient business)

Exercise 4. What is YOUR Proven Process that Differentiates Your From Your Competition (USP) and What Proof Do You Have to Back-Up Your Claims?
Use this exercise to develop your “Facebook Ad Offer”, identify “Market’s Frustrations & Challenges” as well as prove your “Credibility” in the marketplace.
- Do you have a 3-step, 5-step, 7-step, etc. process that you can create a checklist around or a video around?
- Do you have a One Big Thing that you can give or teach?
- Do you have some type of recipe, workout, copy & paste template or script, etc. that people love and can get them immediate results?
Explain:
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Do not upload videos, please send us a Youtube, Vimeo etc link or share via dropbox.
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Exercise 1. Problems / Solutions