Digital marketing for plumbers begins with an effective website. While websites used to act as a type of business card, the online ecosystem has evolved past that. A site with a page describing your services and another with your contact information isn’t enough. Such a website will get buried in the vast sea of search engine results. It will put you at a disadvantage against your competition. Web design that provides a clear message will set you apart from your competitors.
A successful online presence requires you to publish information that is valuable to your market. It involves content that provides answers to pain-points your audience has. You need the ability to appear in Google’s search results for plumbing issues your prospects are seeking answers to. The amount of content you need to publish will depend on the level of competition in your niche. It will also depend on the quality of the content you publish. A well-written, 1500-word post on low water pressure may better than five 300-word posts that don’t offer much value. Google’s algorithm evaluates your content against your competition as well as how it stands on its own. Focusing on providing valuable answers to questions your audience has is key.
SEO stands for Search Engine Optimization. Using our SEO management services we will bring your website to the forefront of search engine results. Being the top Google result for the word “plumber” is a noteworthy achievement but doesn’t guarantee you any clients.
Depending on the size of your business, you operate in an area with a specific radius. For instance, if you’re based in Atlanta GA, you may travel to clients as far as Alpharetta or even Canton Georgia. You’re probably not going to be accepting customers from Florida.
It is therefore important to be able to target prospects within your area of interest. This is done by implementing our local SEO services where we target people within a radius that makes sense for your business. We achieve this by tailoring your content to your geographical position. For instance, a blog post you write about new plumbing installations can include information specific to your part of the country or city.
By applying local SEO, you are telling Google and other search engines that you offer your services in a specific area. That way, Google can display your website to users that are searching for a plumber near you. You can boost your local SEO by leveraging Google My Business. This is Google’s business directory that combines Google Maps with the ability to appear in a special section of the search results. By filling out your Google My Business profile, you can display your contact information, list of services, customer reviews, and much more.
Marketing for plumbers on social media is more than just creating a Facebook profile and posting a couple of photos.
The ecosystem of social media platforms includes video services, messenger groups, and professional networks. If your goal is to target the B2B market, creating a profile on LinkedIn is the way to go. Entrepreneurs in the restaurant, hotel, and construction fields can be approached through the platform. LinkedIn allows you to display your work in a way that is appealing to business clients.
On the other hand, if your focus is residential customers, Instagram, Facebook and Pinterest are two platforms that allow you to showcase images of your work. You can go the extra mile with YouTube and create videos that show projects you’ve completed. Tips for good homeowner plumbing practices would also attract viewers specifically interested in your services.
The key to success on social media is pinpointing the platforms that are best tailored to your end goals. You don’t have to have accounts on all social media sites. This can be counterproductive. Instead, find the platforms that will provide the greatest engagement with your target audience.
Pay-per-click advertising is a model of serving ads where you are charged by the click. Google, Facebook and other platforms offer pay-per-click advertising to business owners. You start an ad campaign, upload an ad and the system charges you every time a user clicks on your ad.
Pay-per-click advertising on local services ads allows you to gain detailed insights into the effectiveness of your campaign. Besides knowing how much you are paying for clicks, you know the position of your ads in the rankings, what terms users searched for to arrive at your ad, and other useful information.
Email marketing for plumbers can be very productive if you use it correctly. In a B2B setting, customers in your email list might want to receive helpful information on how to improve their businesses.
Send out a regular newsletter to businesses on how they can improve their efficiency and you will find that entrepreneurs will respond favorably. If you can prove to businesses that you can offer energy efficiency with a new circulator pump, they will be blowing up your phone.
Grab your email list readers’ attention with an important benefit you can offer. People are far more likely to open emails if offered savings and convenience than if they’re just advertisements.