HVAC Marketing Strategies That Boost Leads & Sales
It is not an easy chore to run an HVAC business, but the good news is that this is one of the most profitable types of businesses you can own. The HVAC industry generally does well especially if the company has a strong brand presence and uses the HVAC marketing ideas to dominate the market, whether it is a booming economy or a recession.
In this article we will cover seven of the best HVAC marketing strategies you can utilize for generating more lead generation today using:
- Make use of local SEO
- HVAC Advertising with Facebook Ads
- Google Local Service Ads for HVAC Industry
- Generating Customer Reviews
- Creating HVAC blog content
- Build your brand with YouTube
- Create recurring HVAC jobs with email marketing
A lot of HVAC marketing ideas are available these days that can assist you in increasing your business’s brand awareness right now – for free or for a low cost. You can also find more information on our branding guide for hvac companies.
Depending on your HVAC marketing initiatives, there are different types of content that you could use. Each type of content would be optimized for a specific audience at a specific stage of the Customer journey.
Check out these 7 HVAC marketing ideas to grow your business!
Utilize Local SEO Marketing
For any HVAC business to be successful, local SEO marketing services is a key component. The main goal of most other industries is to reach as many people as possible. However, your HVAC marketing ideas need to be aimed at grabbing the attention of local customers. A lot of factors go into affordable local SEO packages, but if you make the right local HVAC marketing decisions, you can generate plenty of qualified leads and get a lot of quality traffic.
HVAC companies are likely to serve their local community, which makes local SEO an ideal marketing channel to produce more leads. Local SEO is a specific type of Search Engine Optimization (SEO) that targets people living in the area where your HVAC service business is located.
By using local SEO, you will be able to appear at the top of organic listings in the Map Pack, along with being able to reach local customers. This is the most important area of the SERPs because it shows business locations that are nearby and helps you stand out from your competitors.
If you want your business to get the full benefits of local SEO, then you need to perform the following actions.
- Add Your Contact Information On All Pages: Google and other search engines use your Name, Address, and Phone Number (NAP) to list your company on local SEO directories. Make sure your website contains your correct contact information on each page.
- Submissions to Local Directories: Local directories are used by search engines to list your information for local SEO listings. Be sure to claim your listings and generate citations in the most viewed local directories to maximize your results.
- Optimizing Google My Business (GMB) for your HVAC marketing strategy is one of the best ways to reap the benefits of local SEO. GMB allows your business to appear near the top of search results and provides a great way for local customers to find your business.
- Business Schema: Use Schema markup code to help customers find your business online by providing descriptions of your business to search engines. In this way, search engines interpret your content and can make your site stand out.
- Link building from local publications is a good way to help your HVAC company appear in local search results. Search engines use these links to determine what services you offer, and local links help them understand the geographic area you serve. Check out our tips on link shortening for social media marketing.
- The foundation of an HVAC marketing strategy should include getting a lot of customer reviews. Reviews not only help your hvac website to rank in local SEO, but also help you build trust and social proof in marketing, both of which can play an important role when it comes to closing more HVAC deals.
- Local Content Creation: Your HVAC company offers services in your local community, and you can leverage that by creating local content in your HVAC marketing strategy. Local content has similar characteristics to general content but these terms and information may be specific to your local audience and may be tailored to meet the needs of that audience.
If you run a local HVAC company, local SEO is a crucial component in your HVAC marketing strategy. If you serve a wide segment of the market, you can still play a significant role in placing your business at the top of search engine results.
2. Run Facebook Ads For HVAC Advertising
The benefits of HVAC Facebook ads are quite intriguing as they enable you to reach individuals in unique ways that can be leveraged specifically for your HVAC services. For instance, if you were a HVAC contractor, you would most likely be targeting homeowners in need of home services.
This is exactly what you can do with Facebook ads. The process of putting up your ads on Facebook may not be as time-consuming or as expensive as you think. In fact, Facebook ads have are considerably cheaper since than Google Ads.
Despite the fact that the HVAC industry is a very technical one, and as a contractor you may not have the time or expertise to devise a Facebook marketing campaign that actually works, it does not change the fact that HVAC Facebook ads can have a positive effect on your business.
If you have not yet considered for your business the benefits of HVAC Facebook ads, now may be the time to think about doing so. And if you have already started your HVAC Facebook advertising campaign and want some additional guidance to make it more effective, we can help you.
3. Google Local Service Ads for HVAC Contractors
In order to achieve the results you desire with your HVAC marketing campaign, you need to focus on how you can get your company in front of local prospects who are searching for HVAC products and services. Thanks to Google Local Service Ads, it is possible to identify more local HVAC leads and generate more sales leads for your HVAC product advertising on a modest budget.
Google Local Services Ads for HVAC companies are another marketing idea your business can use to reach customers. However, this type of advertising is only available in specific locations, and only for certain industries. HVAC is one of the few industries that are available for this type of marketing.
In just the same way as traditional HVAC ads appear in the search results, Google Search ads are also shown when customers enter a particular search term in the search box. In order to set up Google Local Service Ads you will need the help of an HVAC marketing company to complete the process. Once you have completed the process, you will find that Google Local Service Ads contributes significantly to your local HVAC marketing strategy.
This advertising platform is excellent for HVAC contractors looking to drive more leads to their website as it positions their company above traditional PPC ads. Google Search ads are an effective way for HVAC contractors to drive more leads as it shows essential information to help drive a conversion such as:
- Company Name
- Telephone Number
- Hours of Operation
- Customer Reviews & Ratings
The process to set up Google Local HVAC ads can be challenging. You will have to look at your geographical area to determine whether it is available.
Although there are some tedious steps that you need to take in order to activate your account, once you’ve done them, you will have no trouble driving qualified leads and finding more HVAC jobs.
4. Generating Customer Reviews
There is no denying that reviews are essential for any business selling a product or service. Just consider how you may shop online or choose a show to watch on your computer – you probably check out the number of reviews and the number of stars they have. You can use reviews and testimonials as proof that your company is trustworthy, and you can use these testimonials to drive your local HVAC marketing strategy.
It is different from the rest of the HVAC marketing ideas on this list, in that you will use reviews to support other marketing efforts. It s true that the reviews won t generate more HVAC leads themselves, but if you insert reviews and testimonials on your site, on your ads, and in other places, they will go a long way toward helping you get more leads. There is also a lot of research showing that HVAC advertising campaigns with a significant amount of reviews can boost interest in local SEO and other HVAC marketing strategies.
This is very important for the success of HVAC contractors since about 85% of the clients go online to check out the reviews before making a purchase decision. It’s obvious that customer reviews are an integral part of your HVAC marketing strategy, and you can use them to show your value to customers and encourage them to choose you over the competition.
The best way to generate more reviews for your HVAC company is to connect with past and current clients and follow up about their experience with the company. Using review management services and software, Newman Web Solutions helps HVAC businesses to text and email existing and past customers to request feedback once the work is completed.
If you want your company to stand out from the crowd today, you should get as many customer reviews as you can on Google and other platforms to help you stand out from the crowd.
5. Utilize Content Marketing Strategy
It’s no secret that blogging is one of the least used HVAC marketing tactics, which means that it can help you stand out from your competition, be seen in Google, and gain more trust from your customers. Ideally, your content should focus on HVAC-related topics important to your local market. Think about what your customers already do, where they go to shop, and the actions they take depending on the season, and you will be able to create content that will help them!
It is important to have SEO content marketing strategy as part of your blog writing so that you can write content that will engage your audience and trigger search engine algorithms to work towards your goals. With some practice, you will be able to hit the target within no time. However, to ensure your goal is reached, you may wish to hire an experienced marketing team to help you get to your target quicker and still focus on your business.
If you wish to take blogging one step further, you should add local keywords to each blog post as well as linking that to other content on your HVAC website.
Your local audience will be able to find you by doing this, and this can thus help lead to more HVAC leads in your city. However, maintaining an HVAC blog can be time consuming, but you will benefit in a lot of ways, such as:
- Increase your authority and trust among HVAC customers.
- Answer specific questions your customers are asking.
- Organic traffic can be increased by creating relevant and keyword-rich content.
- Enhances your social media efforts.
- Include blog content into your HVAC local SEO strategies.
As a result of content marketing and blogging, you can use HVAC advertising to drive traffic to your site by writing content based on customers’ questions related to HVAC services. Blogging about topics that relate to your products and services can help your consumers find the answers they are seeking, and then connect that answer with the perfect solution for them.
Your customers use search engines to find answers to specific questions, so you should write content that addresses their needs and concerns. In order to obtain more HVAC jobs, HVAC contractors can rely on blogging to attract qualified leads by demonstrating their expertise in the areas the audience is seeking.
For business owners who find blog writing to be difficult, you can hire a digital marketing agency to create and optimize content for you instead of spending hours writing content on your own. However you decide to create content for your HVAC blog, you will see long-term benefits that you would not otherwise!
6. Build Your Brand With Youtube
Videos are an excellent way to build trust with potential customers, and depending on your budget and goals, YouTube can be an integral part of your HVAC marketing strategy.
There are over 80% of U.S. consumers who use YouTube on a daily basis, and you can use YouTube to get in front of that audience. YouTube is one of the world’s largest search engines, and you can leverage its reach and popularity to drive your HVAC advertising strategy.
The benefit of video is not just that it can effectively convey information to your customers (similar to HVAC blogging), but it is also that it can be used as a means to establish a level of trust and authority among them. One of the things that you can do with your YouTube videos is to use them in other areas of your business, meaning that each video you make has even more value, and you can place them in places such as:
- YouTube videos can be added to your HVAC blog posts.
- Videos on popular service pages, About Us pages, and Contact pages help you build relationships with viewers.
- Publish videos on YouTube, Vimeo, and even directly on your website to get maximum exposure.
- Post video content on social media, Google My Business, and other advertising platforms.
The majority of HVAC contractors use YouTube to share short videos about their staff, their products, and even finished HVAC projects. In addition to traditional YouTube videos, you can also run paid YouTube ads to reach a targeted audience based on their demographics, location, and interests.
While YouTube is not as direct as Google AdWords, YouTube is still a relatively inexpensive HVAC marketing idea that you can use to grow your business for relatively cheap. You can incorporate YouTube into your larger marketing strategy and work with it like you would an ad campaign on television.
This is the perfect time for you to see if YouTube marketing for your HVAC company is a good marketing tool for your business. If you haven’t tested it yet, now is the time!
7. Create Recurring HVAC Job Opportunities With Email Marketing
While you have put a great deal of time and effort into marketing your HVAC company, it is equally as important to make sure that your existing client base remains engaged. Email marketing may not be one of the most exciting HVAC advertising ideas, but it is one of the most cost-effective marketing strategies a company can utilize to market their HVAC services.
The more HVAC jobs you close and the more leads you receive, the more contact information you should gather about the customers. The information you obtain from this source is invaluable since it allows you to get in touch directly with each client before and after the project is complete.
Due to the fact that your customers will require HVAC services each year, you can make sure that they are included in mailing lists based on the job and service you provided them.
You can, for instance, put the name of a customer who just had a new air conditioner unit installed on a mailing list that will send them information about maintaining their new air conditioner. As an added benefit, you can also automatically send them an email to remind them about their maintenance plans as well as their benefits at the same time next year.
In case you are really looking to take your HVAC marketing strategy to the next level, you should consider email marketing, in which you can send out monthly email newsletters to all of your customers (or select customers based on their needs) with information, guides, and links to your most recent blog posts.
The above ideas all can be executed through email marketing, and this marketing strategy is a fantastic weapon for increasing your revenue and engaging with your target audience naturally and effectively!
Take Your HVAC Marketing To The Next Level!
The HVAC industry is not without its challenges when it comes to generating new leads and closing sales. Our company works with HVAC companies from all over the United States, and each company is different in its own way. Regardless of whether you have a small, independent HVAC business or if you are a large corporate business with multiple offices, you can use the above HVAC marketing ideas for more business and growth.
As opposed to traditional advertising such as newspaper and radio (which, btw, are also excellent HVAC lead generators), you can use digital marketing techniques to advertise your HVAC business in a highly effective manner.
It’s important to remember that the Internet changes constantly, along with your customers’ needs. You should make sure that you use some of the above HVAC marketing ideas to help your company grow and outperform the competition! Contact Newman Web Solutions for a free strategy session – let’s take your business to the next level!