Website Redesign for Atlanta Bike Barn
Client: Atlanta Bike Barn
Atlanta Bike Barn is a beloved local business located just steps from the Atlanta BeltLine’s Eastside Trail. The company provides convenient access to cruiser and e-bike rentals with a walk-up friendly, no-reservations-needed experience. Beyond rentals, they offer premium electric bike sales and accessories, championing pedal-powered freedom for all ages in the Atlanta community.
Project Aim and Problem Solved
- Project Aim
To redesign the Atlanta Bike Barn website into a responsive, engaging, and user-friendly digital experience that reflects the brand’s laid-back, community-focused identity—while making key offerings like rentals and sales easy to discover. - Problem to Solve
Atlanta Bike Barn’s existing digital presence lacked visual appeal, mobile responsiveness, and an intuitive structure. This created friction for users seeking quick information about rentals or purchases, especially on-the-go BeltLine visitors. The challenge was to modernize the web presence while preserving the existing brand identity, specifically their recognizable logo and local character.
Activities Performed by Newman Web Solutions
- Brand-Aligned Design
We created a fresh web design built around the client’s existing logo to maintain brand consistency and local recognition. The design direction emphasized approachability, ease, and movement—core to the client’s personality. - Responsive Single Page Development
A responsive, mobile-first single-page website was developed to deliver key information quickly and clearly to users across all devices, especially mobile—vital for walk-up customers along the BeltLine. - Streamlined Content Architecture
The content layout was restructured to prioritize high-conversion sections such as rental options, bike sales, and location details—ensuring users find what they need without scrolling endlessly.
Outcomes Achieved
- Modernized Web Experience
A sleek, modern single-page website was launched, reflecting Atlanta Bike Barn’s vibrant character while staying easy to navigate for both new and returning visitors. - Mobile Optimization for Trailside Visitors
Visitors on mobile devices now enjoy seamless performance and fast loading times, making it easy to rent or inquire while standing near the shop or on the trail. - Improved Local Search Visibility
Optimized layout and code structure laid the foundation for better performance in local search results, driving organic traffic to both rentals and sales.
Benefits to the Client
- Enhanced Customer Experience On-the-Go
Bike enthusiasts and tourists on the Eastside BeltLine now have instant access to rental information and directions—boosting foot traffic and spontaneous visits. - Consistent Brand Identity with Modern Appeal
The client retained their familiar brand presence while leveling up their online credibility and visual storytelling—vital for competing with bigger rental platforms. - Increased Engagement and Sales Opportunities
With clearer calls-to-action and an intuitive structure, the new site encourages more rental inquiries and electric bike sales, helping the business grow beyond spontaneous walk-ups.
Newman Web Solutions Agency proudly elevated Atlanta Bike Barn’s digital footprint, helping this local gem pedal into the future with confidence and style.