Facebook Ad Intake Form

These questions will help us gather the necessary information to create a Facebook/Instagram ad that captures attention, engages the audience’s interest, stirs desire or addresses their pain points, and prompts them to take the desired action, whether it’s making a purchase, signing up, or visiting your website.

"*" indicates required fields

Thank you for signing up for Facebook Ad Services. We just need some information in getting started!

1. Company Information:

Company Name*

Full Name*

Phone*

Email*

2. Ad Information:

How long would you like the ad to run for?*

Total Ad budget Spend*

What is the offer/promotion?*

Any restrictions, exclusions and/or disclaimers regarding the ad?*

3. Target Audience:

Who is your ideal customer or target audience?*

What are their demographics (age, gender, location, income range)?*

What are their interests and pain points related to your product or service?*

4. Unique Selling Proposition (USP):

What is the offer for the ad?*

What makes your product or service unique or better than competitors?*

What problem does your product or service solve for your customers?*

5. Goals and Objectives:

What specific action do you want users to take after seeing the ad (e.g., visit your website, make a purchase, book an appointment, sign up for a newsletter)?*

6. Customer Pain Points:

What are the common problems or challenges that your target audience faces related to your product or industry?*

How do these problems affect them emotionally and financially?*

7. Solution and Benefits:

How does your product or service solve the problems mentioned earlier?*

What are the key benefits of using your product or service?*

Can you provide specific examples or case studies that showcase successful outcomes?*

8. Previous Advertising Insights:

Have you run Facebook ads in the past, and if so, what were the results?*

Are there any successful ad campaigns or messaging strategies that have worked well for your brand previously?*

Understanding Your Audience

One of the most crucial aspects of creating a successful Facebook ad campaign is understanding your target audience. By identifying who your ideal customer is and what demographics they belong to, you can tailor your ad messaging and visuals to resonate with them. Knowing your audience's pain points and challenges will also help you address their needs effectively in your ad copy.

Furthermore, by focusing on the unique selling proposition (USP) of your product or service, you can highlight what sets you apart from competitors and why your audience should choose you. Setting clear goals and objectives for your ad campaign will ensure that you have a specific outcome in mind, whether it's driving traffic to your website, increasing sales, or generating leads.

Analyzing Previous Results

Looking back at your past advertising insights can provide valuable information for your current Facebook ad strategy. By learning from what worked well and what didn't in previous campaigns, you can make informed decisions on how to optimize your new ads for better results. Understanding the success metrics from past ads will also help you set realistic expectations and benchmarks for your current campaign.

By continuously analyzing and refining your ad strategy based on previous results, you can improve the effectiveness of your Facebook advertising efforts and achieve your desired outcomes more efficiently. Taking the time to evaluate past performance and make data-driven decisions will ultimately lead to a more successful and impactful ad campaign.