Not too long ago business handlers and entrepreneurs needed to hire a developer to make minimal changes to their websites and content. But with the introduction of WordPress the management of websites eased. It was a blessing for all the webmasters.
Now more commonly known as a blogging platform, WordPress is in fact a Content Management System (CMS) as its capabilities have grown almost exponentially over the years. WordPress can be used to build a fully interactive website.
According to current records, WordPress is increasingly used worldwide by tens of millions of people as their preferred web development platform. There are a variety of reasons why WordPress is widely used, but you will learn in this blog about the primary reasons why WordPress is ideal for your small business.
Today’s businesses face a lot of challenges. Particularly for a majority of business managers and entrepreneurs, the burden of maintaining a business website (which requires regular optimization) can be quite challenging.
The WordPress platform offers entrepreneurs the opportunity to not only maintain their website, but also enhance its look & feel without having to hire a separate developer.
Thanks to their large selection of plugins, WordPress remains a powerful open-source development tool, but also offers plenty of security and customization options to users. Plus, there are tons of free (and paid) tools to help WordPress’ power grow for small and medium firms.
You can choose to hire a professional developer to do the job for you, but you also have the option to do it yourself. Whatever route you choose, just make sure you are using WordPress for your business’ betterment.
We are just beginning to discover the benefits of WordPress, and there is a lot more to be discussed from here on out. So, let’s dive into the reasons why WordPress is so great for small business enterprises.
1. WordPress is a Totally Free Platform
Yeah, you got that correct. WordPress is free. You can download it, install it on your site or a local sandbox, and then customize it to your heart’s content.
Being a business owner, you’re likely looking to set up your business website with a minimal cost. WordPress has emerged as a boon for small business owners because it helps them save money and time.
This post measures up how affordable WordPress really is, allowing you to determine the real cost of creating a Website with WordPress.
2. Quick and Easy Website Setup
One of the best reasons small businesses should use WordPress is that you can install it with just a single click. This means that you don’t have to be an expert on servers or hosting as the software does not require hardcore skills.
With hosting plans from Godaddy and Cloudways (amazing managed cloud hosting) you simply choose WordPress when setting up your account and they’ll install it for you.
If you choose a managed WordPress maintenance plan from a reputable company such as Newman Web Solutions, you won’t have to do anything. We specialize in WordPress, so we will setup, optimize, and manage it for you.
You will have full access to WordPress’ features and functionality after installation. WordPress’s easy to use and informative dashboard makes setting up a website easy for even brand new users.
3. Open Source Development Platform
WordPress is called open source because anyone can download the code available in the WordPress Codex (or if you’re advanced, you can extend and reuse the code as you wish). This is one of the best and most important features which lead to WordPress being selected by so many small businesses today.
Businesses can hire a WordPress developer to manage the source code, but it is entirely up to them as they can also do it themselves.
4. An Easy To Use Interface
Basically, WordPress is set up so that everyone, regardless of skill level, can take full advantage of it. Therefore it is highly in demand all over the world.
In addition, this software is very user-friendly and interactive, enabling users to easily create web pages, menus, posts, forms, as well as manage multimedia like videos and images.
5. Online Community With a Huge Presence
There is no doubt that WordPress is an excellent online platform for developing websites and blogs. It is known for its excellent online support system.
The WordPress community includes millions of active users, a large community, a wide range of discussion forums, and tons of blogs that share tips and guides almost daily.
Because a lot of WordPress issues have already been discussed and someone probably knows how to correct them, WordPress works for beginners and small businesses.
6. Broad Spectrum of Themes
A perfect design is what you mainly need to start designing your website. Maybe it’s too expensive for you to hire a professional developer to do it for you. But with WordPress you can opt for a predesigned theme instead.
You can find thousands of free themes in WordPress.org and on reputable websites like WPExplorer free themes. These themes are all beautifully designed and can be used to create an interactive website.
There are also premium WordPress themes that you can choose from besides free ones. Premium themes often have additional features and support from the developer. Lots of themes includes a drag and drop page builder, visual live customization options (colors, fonts, etc.) and ready-made templates that you can import with just a few clicks.
There are also hundreds of niche-specific themes on the web targeted to charities, accounting firms, restaurants, and companies. Because of this, smaller businesses choose WordPress because they can find and use designs that match their brand.
7. WordPress Page Builders
Would you like to easily customize your website yourself?
With a WordPress page builder plugin, even non-technical people can create and edit their own WordPress website.
Page builders are awesome because they let you make website changes without knowing programming. You do not have to hire a web developer and do everything on your own thanks to WordPress plugins.
So many options are available, choosing which page builder is best for you can be a difficult decision.
This Divi page builder plugin was created by Elegant Themes. It’s a true visual builder that lets you build stunning websites with a easy drag and drop interface.
With over 2 million active downloads, Elementor is an outstanding option for anyone seeking a free drag and drop page builder. Using Elementor, you can easily place and move the elements you choose, edit them, and preview the whole thing in real-time.
Since Divi is also extremely user-friendly, we would also highly recommend it if you’re looking for a website theme as well.
If you want a powerful, free page builder that works on WordPress, then Elementor page builder is the best option. Its free version is very robust and packed with features.
8. The Power of Plugins
Throughout the internet, there are many free or low-cost WordPress plugins that will help you to extend your website’s functionality.
Plugins are simple to use and install, because they add extra functionality to your website. Of course, plugins are available from marketplaces like CodeCanyon, ThemeIsle, and more.
9. Optimized for SEO
Building a website without search engine optimization is like having no website at all. Today, everyone keeps search engine optimization in mind when building websites. This problem can be solved with WordPress.
The structure of WordPress websites is already understood by search engines, so they are by default SEO optimized. But WordPress SEO doesn’t stop there.
10. Mobile-Friendly Designs
Every entrepreneur desires to have a mobile-friendly website, not only for their websites, but also for their on-line applications, and for their email templates. The WordPress easily enables the user to have such a website.
The great thing about most WordPress themes is they’re designed to be fully responsive, so your site looks perfect on desktops, tablets, and mobile devices. In the unlikely event your theme doesn’t appear perfect on your mobile site, you can always use plugins to optimize your mobile site.
11. Providing You With Security And Reliability
WordPress is a powerful content management system (CMS) and web development platform, which employs constant work to keep it secure. WordPress is the best. They release regular updates and security patches, thereby keeping your website secure.
Also, there are some things you can do to improve your WordPress website’s security with a plugin or some basic precautions. Check out our WordPress security blog for more information.
Small or new businesses may find it hard to establish a strong web presence, mainly because it can be costly and time-consuming. Therefore WordPress will be the best solution to all these concerns. Just grab it to make your business website.
If you have any questions regarding WordPress for small business, then this blog post answers them. Being an entrepreneur, you have the responsibility at the right time of making the right decisions for success. So just install WordPress and take advantage of all the features that come along with it.
Need to hire a WordPress web designer or developer? We provide custom WordPress web design as well as affordable web design packages. Contact us for a free consultation and we will help guide you to making the right choice.
Do you have any questions or tips to share? Please leave a comment in the section below.