So what is SEO marketing?
SEO (Search Engine Optimization) is a market-based promotion focused on growing visibility in organic (non-paid) search engine results. Successful SEO tactics require both creative and technical solutions in order to improve website rankings and increase traffic in search engines like Google & Bing.
There are many parts to SEO, from page content to the way other sites link to your website. It is also important as to the way a website is structured in order for search engines to understand it. Today SEO is also about making your website better for people as well.
Why Do I Need SEO for my website?
Although social media and campaigns can generate visits to your website, search engines are the primary method for driving traffic to your site. Search engines provide targeted traffic to the people looking for what you have to offer. If search engines cannot crawl and find your website you are missing out on valuable traffic. It’s no secret that this can make or break a business’s success. Correctly targeted traffic to a website provides exposure and potential revenue like no other marketing channel. Investing in your website’s SEO can have a huge rate of return compared to other types of marketing and promotions.
Should I Do My Own SEO?
Although SEO is somewhat complex, many people can learn the basics. Free SEO information and guides are available on the internet. However, depending on your time commitment and the complexity of your website, you may decide to hire an SEO Company to handle things for you. There are many SEO Experts that can help you and each may have their own approach.
Whichever way you choose to go, it’s a really good idea to have an understanding of how SEO works. In fact, the best and most successful SEO experts are those who keep up to date with all the latest developments.
Below are a few places to get you started on learning more about Search Engine Optimization for your website:
- Google’s SEO Starter Guide
- Moz’s SEO Checklist
- Basic Crawl Management for SEO
- A Guide to Building Backlinks
If you find yourself still asking what is SEO marketing, there is a ton of information out there. Please comment below with any suggestions you may know of that will be helpful to others.