What Is A Unique Selling Proposition?

Its what makes your business different from everyone else in your market

Clearly knowing what your Unique Selling Proposition is CRUCIAL!

It’s the single MOST IMPORTANT FACTOR a potential customer uses to decide whether to buy from you

  • e.g. Age, Gender, Lifestyle, Activities, Where they shop, etc....
  • e.g. Online, Store Front, Internet Search, Word of Mouth, etc..
  • e.g. Our features are better, Our prices are better, Our customer service better, etc. What’s better?
  • e.g. Our features are worse, our prices are worse, our customer service is worse, etc. What’s worse? How does this help? Knowing this, we'll know what areas not to compete with your competitors.
  • How are we different from our competitors
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