Fresh Blogs are a key factor in having your website found in search, and it’s important to have it updated on a steady basis. Without fresh content, your website goes to the back of the line so to speak — Search Engine Page Rank after page one or two.
Updated information such as new photos, products, and most importantly, having a blog on your site that is regularly updated. These updates can be weekly (preferably), bi-weekly, or at minimum, monthly.
It’s important too, to have your blog on your website rather than on a separate site that is not owned by you. Examples are blogger.com or wordpress.com. Having a blog on these off-site domains does not help your own website traffic, so please be sure to have a Blog tab added by DesignedByLori when we create your website.
Writing blog posts will keep your website fresh to the search engine spiders and more readily found than a website that is static and read by search as “old”.
Blogs will also establish you as an expert or authority in your field, setting you apart from those competitors who do not blog and just have a “set it and forget it” website. When you write a blog related to your profession or industry and use search keywords within the blog post, you appear in search for those keywords, appearing to those looking for that information. However, read on to learn more about Conversational search vs. keyword stuffing.
Blogging using (some) keywords is important to getting found, and regular and consistent blogging gets you found more often with a better page rank. However, this does not mean “stuffing” with keywords as Google has changed its algorithm (again!) to hide keywords.
What is “Keyword Stuffing”? It’s when you put a keyword phrase multiple times within a website page or in your blog post. When you read that text aloud, it doesn’t make sense with all that repetition. It sounds unnatural to the ear. Even though we read text, we “hear” it in our minds as we read it. There’s nothing wrong in putting essential keywords in your writing, just don’t overdo it and have it be blatantly obvious that you’ve “stuffed” it.
Google Changes Search Algorithm: In Google analytics of your website, the new update, Hummingbird, places more emphasis on “Conversational Search” rather than by keyword. Google looks at all the words in a query, not just the keywords, so better results are provided rather than the “stuffed” pages.
“Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.” http://searchengineland.com/google-hummingbird-172816
Your website analytics now show “Keywords Not Provided” due to search encryption by Google. By encrypting search – which Google has started doing for all users logged in or not – it protects the searcher’s privacy but prevents the website owner from seeing what brought the viewer to the website.
You can still see the keywords used find your site or blog through the Google AdWords tool. (Yes, they want you to buy advertising.) Eventually all keyword terms will be unavailable in Google Analytics so it’s a “when” rather than “if” that will happen.
“Google did confirm that this will continue until pretty much all keyword terms are hidden, Google’s AdWords system does allow for keyword terms to be shown.” http://blog.bufferapp.com/google-hides-keywords-from-marketers-industry-responses-and-suggested-alternatives
To recap for you the key points:
Blogs are essential to keeping your website fresh and found
Keep your Blog on your Website
Do not stuff your blog posts with Keywords
Keep in mind Conversational Search when writing