What is Local SEO for Roofers?
Roofers can optimize their websites with local SEO to achieve top rankings on search engines. Typically, local SEO for roofers is performed through Google Maps listings.
Benefits of Local SEO for Roofing Contractors
Roofers must modify their strategies to understand and follow the new criteria for top local map rankings in order to maintain or acquire top rankings. However, local SEO evolves along with every algorithm update. As search engine algorithms are constantly changing, as are marketing trends, it is no wonder that marketing is ever-shifting.
Newman Web Solutions, a leading provider of roofing SEO, is happy to present you with a comprehensive guide to local SEO for roofers in 2021. The goal of our analysis is to help you refine your local SEO strategy by analysing both search trends as well as ranking factor changes for you to dominate the rankings.
Local SEO Ranking Factors for Roofing Companies
In order to rank a website in local searches, search engines such as Google and other search engines rely on certain ranking factors. For instance, let’s say somebody searches “roofers near Atlanta.” If you are a roofer operating in that particular area of Georgia, it is likely that your website will be found on that query.
There are specific elements or “ranking factors” that will determine how high your website is ranked on search engine results pages, and studies show that the top 3 search engine results attract 75% of all clicks.
There is a very small chance of being clicked on if your website is ranked outside of the top three. That probability is just 25%. And that number gets even lower as your ranking drops.
Google My Business Profile
The signals from Google My Business are still among the most significant signals for local SEO. Ensure that your business is listed on GMB with quality information and quality photos, and you will be able to break into the local 3 pack. An astonishing 93% of local searches bring up the top 3 results in the local 3 pack. Your Google My Business listings can be optimized with unique photos, current information, and Google Posts. Ensure that you list your website URL on your listing, as this can have an impact on the ranking of the listing on the local map pack.
NAP In Citations
NAP stands for name, address, and phone number. There is no doubt that NAP consistency is overblown, but the presence of citations remains a vital factor for the optimization of local content. It is possible for Google and other search engines to validate the legitimacy of your business by scanning for citations. One of the best sources of roofing contractor citations are niche directories or major platforms like Yelp, Facebook, and HomeAdvisor. Please make sure your website’s URL links to each listing as they will greatly affect the search engine ranking of your website because they help to build backlink equity.
The fact is that in 2021, business reviews are still a significant ranking signal for local searches. In fact, business reviews comprise 16% of all the ranking signals used by Google. We believe that you should prioritize your Google reviews and by doing this you will allow yourself to get as many of your customers to review you as possible. You can do that by sharing your Google review page link with as many customers as you can.
Google also favors reviews from Yelp, so obtaining a steady number of positive reviews is also very important. Many roofers struggle to maintain a steady number of positive reviews, which is why investing in our review management services can change the direction and profitability of your business in 2021.
Roofing Contractors: Local Keyword Research
In local SEO campaigns, it is most important that you target keywords with local intent. A search query that includes the term near me qualifies as a local keyword. Also, if the keyword contains a city name or state abbreviation, it will inform search engines that the search is local. Although the majority of keyword research tools are not able to provide precise data related to search volumes in local areas, Google Search Console can help you monitor impressions.
Using Longtail Keywords
The first place you should look into with local SEO for roofers is your keyword list. Now that we know a bit more about what’s affecting ranking, let’s get started on the actual optimization. The fact is that the list of keywords you have in your database does not change much when it comes to niche keywords, and it’s easy for you to ignore it or not update it.
However, longtail local keywords remain an important ranking factor and are one of the easiest things to optimize for. If you haven’t used longtail keywords for your business, you may be missing out. These services act as a shortcut for organic SEO.
You may be wondering what a longtail local keyword is, so here is an example: shingle replacement in Atlanta, Georgia. The name of the service. In this case, it’s “shingle replacement.” The name of a specific city and state. In this case, they are “Atlanta, Georgia.”
You are going to want to use local long tail keywords to help you narrow down the areas you service and the services you offer. These keywords tend to be lower competition, so they are easier to rank for. It is important that you use them to gain quick wins.
Keywords for Voice Search
Have you used your phone’s voice recognition feature to search online for the information you need? If you answered yes, then you are one of a third of Americans who use voice search regularly. According to a recent survey, a third of Americans use voice search at least once a month.
It should be noted that voice search is rising. The question arises how it relates to local SEO for roofers. Voice search is changing how people use keywords in searches. Whereas traditional typed searches used few articles and conjunctions, voice searches often include more, (i.e., roof replacement Atlanta instead of roof replacement in Atlanta), voice searches are longer and more conversational than written.
As an alternative to targeting longtail local keywords, you might consider targeting longer conversational key phrases. For instance, a person conducting a voice search might ask, “Who is the best roofer in my area?” This is fruitful ground. Using phrases such as “best roofer” or “best roofer in my area” could be an excellent place to begin.
Link Building for Roofers
As a roofer operating locally you should consider focusing on link building. For many contractors, link building is a mystery. But if you are smart about it, link building can be a win-win. The reason for this is that you can reach out to people who you already know, and build relationships within your own community, for backlink opportunities. Consider all the material suppliers, hardware stores, wholesalers, general contractors, and even neighboring businesses that you know. These are all potential sources of links to your site. The following steps will help you create local backlinks for your website:
It is very important to network with local businesses to earn natural links from them. For example, you can get recommendations on your website from realtors in your service area. The direct referrals they make to their clients will result in your business, so there is no reason that the roofing company they recommend should not also be yours. This will help you with local SEO and business referrals.
Outreach for Links
Take the time to look over the websites of nearby companies before you start cold emailing and calling them. This will help you figure out which pages should link to your website, and how to include that information in your proposal. Only build links that help website users. Unnatural links could damage your site.
Chambers of Commerce Associations
Here is an easy one. Your local chamber of commerce is clamoring to list your business if it hasn’t already done so. Make sure that you join the chambers of commerce in all the areas you serve and that they include a link to your website on their site.
Sponsorships In Your Community
If you choose to sponsor a local event, it will not only give you a chance to present yourself, it will also give you a great opportunity to build your backlink profile. If you want to do this, make sure you ask for a link to appear on the event website.
Organic SEO for Local Roofers
Although there will be a renewed focus on some SEO aspects, it is important to remember that organic search results are still a very important ranking factor in 2021. While local search rankings in Google Maps are significant, it means that you still have to rank for local terms in traditional organic search. Yes, pay-per-click marketing can help you, but Google prioritizes quality organic ranking signals more than ever.
Therefore, you should increase your efforts on content marketing activities like blogging and video content creation. You should make sure that your content is engaging and useful to your visitors. You should make sure all of your content is well-written and can be read by actual humans.
I would like to emphasize that your website’s design should be easy to navigate, and there should be no dead links on your website or on the websites that link to your page.
There is no doubt that lead magnets containing pdfs and guides are still useful commodities for driving traffic to your website and establishing your company as an authority. There is no doubt that finding a good balance between excellent reviews and positive reviews remains an important component of local search engine optimization for roofers.
Getting Started with Local SEO Services for Roofers
As a provider of local SEO services for roofing companies, Newman Web Solutions have launched SEO campaigns successfully for many service-based businesses. The roofing companies that use our SEO software will be able to manage their SEO campaigns more effectively. Additionally, we provide CRM software that allows roofers to manage texts and appointments from clients. This will allow roofers to obtain positive reviews from customers. When you begin using our CRM tools, you will begin seeing ranking improvements on Google Maps and Google Search. Ready to grow your business and get more leads? Contact us today for a free strategy session.