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How to Write Your Website Copy

woman writing website copy for her business

Writing Your Own Website Copy

When planning your website, it’s important to realize that all the website copy – the text information – that goes into your site needs to be created for the pertinent pages.  You must supply the copy that we insert into the site. We create the overall design and add the pages you need, but we will also need your page content.

To give you an idea of what your text layout will look like, we use a temporary Latin placeholder called Lorem Ipsum.

“With roots in classical Latin literature, lorem ipsum has been the print industry’s standard dummy text since the 16th century, and it was popularized in the 1960s. It has become the de facto placeholder text in web design, too, and is used in place of meaningful content during the design phase.”  — Mashable, 7/11/13

The text you write for your website should be Original to you and your company.  If you copy/paste from elsewhere on the web, there are means by which to catch the plagiarism, with the potential to cause you a great deal of legal trouble. So don’t do it! Write your own copy and stand out from everyone else and keep your website alive.

Writing your own copy gives your audience the full flavor of you and your offerings and what makes you different from your competitors. Your original copy can give you the advantage to customers over something off-the-shelf. It’s the opportunity to share your voice, so be You! Be original!

So, how to write? Jotting down notes of what you’d like to say will help. Then just start! Write without editing at first, then go back and clean it up. If you worry about the editing before you write, you will have a blank page for a long time. Edit after you write, not before.

Another way to write is to speak your “writing” into a voice recorder and write it from that. Most phones have voice recorders now, so you can do this at the odd moments you find in your day.  There are also dictation phone apps that will write a translation of your voiced words into an email or text that you can send to yourself.

When writing for a website, keep in mind the newspaper rule of “above the fold”.  Full-sized newspapers always put their most important information above where the newspaper is folded in half.  Your own written information also needs to be “above the fold” in the sense that the first paragraphs a viewer sees are visible without the viewer needing to scroll down.  You can visualize what your copy will look like on your site with our Lorem Ipsum placeholder text for font size and layout.

Keep your writing short and to the point. Bullet points and bold headings are helpful. The modern attention span is very short nowadays. People don’t want to read a novel. They want just the key points and approximately 700 to 1000 words.

If you find the task of writing your own website copy overwhelming, we have professional copywriters who shine in this department. Ask us about our copywriting services.

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