Customers are the heart of the growth of any company; their strategies, plans, blogs, etc., are all influenced by their user-base. Among the best ways to fuel the strategy of retaining customers is through great Customer Relationship Management (CRM).
Although CRM is mainly used for retention and conversions, it can also be used for improving your site’s SEO. In this post, I have mentioned 4 effective yet easy ways to use CRM for SEO. But before we start, let’s first understand what CRM is.
What is Customer Relationship Management (CRM)?
In today’s market, Customer Relationship Management, also known as CRM, is an essential tool to nurture leads, maintain customers, and build a strong relationship between the brand and its users. Brands that nurture a strong relationship with their audience will grow and be profitable. CRM also aids the sales and marketing systems in developing strategies for obtaining more leads and pursuing potential customers.
Customer data gathered through CRM can be molded to shape a brand’s marketing strategies as well, including social media and Search Engine Optimization (SEO).
So, now that we are familiar with CRMs, let’s discuss the top 5 ways that CRMs can help a business improve its SEO.
Improved Reputation through CRM
In addition to creating excellent customer relationships, these systems also can be used to reach out to those who have paid for your products or services by sending them a request to leave a product review or testimonial on Google or Yelp.
Review metrics are the metrics search engines use when they are ranking websites, but they are not always about that. Good and rational reviews can play a huge role in determining whether people will buy your product or service.
The customer will feel more at ease buying your products if they see that others are purchasing and commenting on them online. According to Planet Marketing, 90% of people consult reviews prior to buying a particular product or service.
The CRM, when integrating with a good database of previous buyers, can make the reminder to leave a reply even more effective, and will be a robust tool to boost your local and global SEO efforts.
Improve your blog’s content
Knowing your keywords will help you give your audience what they deserve. Upon analysing your conversations, you are likely to discover some frequent questions from your users. Is your product giving consumers a lot of trouble? Let them know by writing a post offering solutions to their problems.
Search engines love to show articles with helpful solutions so your blog posts will show up higher in search results, which brings you more traffic and more traffic.
Also, by collecting these questions and writing blogs that provide solutions, you create an atmosphere that helps your customer service team work more effectively.
Once those blog posts are done, customer service can send links to them when those questions are asked. This way, they are not doing repetitive tasks, and they do not find their jobs boring. By doing this, you can save time and give your workers more time to focus on more complicated issues.
Nurturing SEO leads
People get your content through SEO, but what next? If they don’t engage with your content or respond to the CTAs, SEO will suffer. The aim of your SEO efforts is to generate leads that you can turn into conversions by following up with them.
A CRM can help you plan your overall SEO strategy. By integrating your SEO efforts into your CRM system, you’ll be able to better understand whether they’re bringing in the right kinds of visitors, and how many conversions you’re generating.
These factors mean better SEO, leading to measurable results that matter to your bottom line. Page views and traffic may be nice, but more conversions mean better rankings.
Customer experience and SEO
Basically, the entire point of a CRM system is to improve your customer’s experience, from the sales funnel to the customer’s after-sales service and all those points in between. By improving customer experience and your SEO, you can boost your sales.
SEO is deeply intertwined with the customer experience. When people search for keywords and phrases, they are searching for answers to questions and other ways to satisfy a need. If you understand what your customers need, you can create content and keywords that better address those needs.
If you want to understand your customer base, you need data about them. Using this data, you can tweak your SEO strategy to reach more people who have the same needs and wants as your existing customer base. Market your products and services to similar types of people by identifying the people who already use your products and services.
More relevant content means less bounce rates, more organic traffic, and more engagement with your CTA. Your SEO efforts will only benefit from addressing what people want to know.
You can do a lot with CRMs if you know what you’re doing. If you’re using a CRM and or considering it, think of the bigger picture. The CRM system can have an impact on your SEO. Take advantage of every tool you have at your disposal to stay ahead of your competition.
Looking for a CRM to help you stay ahead? Contact Newman Web Solutions for more information on helping you choose the right CRM for your business. Check out our article on HighLevel CRM for agencies – it’s a game changer!