Ecommerce Marketing Tactics
With the holidays fast approaching, many people are spending their time looking for the perfect gifts for their families and friends. Since online shopping is one of the easiest ways to find unique and amazing gifts, many people turn to ecommerce stores. This means that you have the opportunity to make a lot of money, but only if you are engaging in the right ecommerce marketing tactics.
Having the right plan in place may be just what you need to drive more holiday sales. Below are some things you might want to consider to sell more products this holiday season.
Do Something About Abandoned Carts
For whatever reason, many customers won’t complete the sales transaction and will wind up abandoning their cart. This could be due to the fact that they didn’t know what steps needed to be done to complete the transaction, or maybe they got distracted and forgot.
Abandoned carts wind up costing you a lot of money. Thus, to drive more sales, you may want to consider doing an email follow-up campaign to remind them that they were making a purchase. This is a great ecommerce marketing strategy that will get people back to your site and hopefully lead to a sale.
Use Social Media
Social media marketing can be a great way to inform people about the items you have to offer. In addition to sharing pictures of your products, you’ll also want to include links so that a person can quickly and easily find the item if they are interested in buying it.
However, it’s not enough to just tell people that they should be buying your products. Social media was created for social interaction, so in addition to selling, you should also try socializing. This could include giving away one of your products or having some type of contest. The goal here is to get people to your site. They may be hoping for something free, but then they might see something they can’t live without and decide to buy it.
Facebook is a great site to be social, and it’s also a place where you can create a store. This could be a really good way to sell more products online using Facebook Ads marketing. The easier you make it for people to buy your products, the better chance you have of selling things.
Not only can you create a store directly on Facebook, but you can also incorporate your other sales sites. Again, this makes it easier for customers to access and buy your products, and the more convenient the process is, the more sales you may be able to make.
Send Out Email Campaigns
As part of your ecommerce marketing strategy, you should be compiling a list of customer’s email addresses. Once you have those, you need to make sure you are sending out messages. If they are willing to sign up, then you can be sure that they want to hear from you.
To increase your holiday sales, you’ll need to let people know what you have to offer. Send them emails with product information that they might find interesting. If you are having a sale, make sure they are aware. You might even consider sending out a special discount specifically to those who have subscribed. This could entice people to buy your products this holiday season.
Personalize Your Messages
Data is a big component of the ecommerce world, and you should be gathering lots of it. If you are looking for a way to make more sales this holiday, then you need to use data to your advantage. Using geographic and demographic information, you can personalize the message you send to customers and make them feel valued. If they feel special and unique, they may be more inclined to buy your products and become loyal customers to your brand.
The personalization process can be done through your email campaigns or through social media holiday ads. Using both could engage a wider audience and give you a better chance of making holiday sales.
Use User-Generated Content to Aid in Sales
People trust other people when it comes to buying products. They want to know that someone like them bought your product and enjoyed it. Thus, using user-generated content to your advantage can be a great way to leverage more sales.
One of the best ways to accomplish this task is by uploading photos of customers using your products. You can also ask them to upload videos or share stories. In addition to potentially leading to more sales, this is a great way to engage your customers and give them a chance to feel valued and special.
Make it Easy to Navigate Your Site
One of the biggest reasons why you may not be making as many sales as you hoped could be because of your site. If it is hard to read or navigate, then people will find other sites that don’t require as much work. You also need to ensure that your checkout options are secure. If customers are worried that their information could be stolen, then they won’t buy your products.
For many businesses, the bulk of their profits come from sales that are made over the holidays. There are ways to drive more sales, and any or all of them could be just what you need to make this holiday season bright—for both your company and your customers.