Design Brief DESIGN BRIEF - Website Worksheet You will notice that we ask quite a few questions below. Most of the questions are optional, but please keep in mind that the more information we have, the more accurate we can be when determining which options would be most beneficial to you.And even if we don't end up working together, these questions will really help you to work out exactly what it is you're trying to achieve. Step 1 of 5 - Purpose0%PurposeThis is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.Business SnapshotWhat’s the name of your company?*Your Website URL* What does your company do? What are the products and services you offer?Who are the decision makers for this project?What budget have you allocated for this project? Be brutally honest and we will tell you what we can and can't do.* What Are We Doing?Give us your main reasons for needing a new website.It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? EG: 20% increase in sales in 6 months, 30% increase in traffic this year, reduce admin costs by 15% in 3 monthsGoal #1Goal #2Goal #3Goal #4Goal #5Is there anything about your current site that serves the business well and if so, why? If you do not already have a website, just put N/A Who Are We Doing This For?Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?What are the top 5 reasons your ideal customer will visit your website?EXAMPLE: research product information, get contact details, ask questions about services, pricing Design ConceptHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?Are the any other websites in particular that you like the design of? Why?Please list any features or integrations you will need on your website.Examples: Shopping Cart, Event Registration, Portfolio, Gallery, etc.Do you have a logo?*YesNoPlease upload your logo hereIs your content for your new website ready?*Example: text & images etcYes, I have my content ready.I want to use content from existing websiteI'm still working on it.No, I need to hire a copywriter. What Does Success Look Like?If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.Anything else you want to get off your chest?Name* First Last Email* Phone*Did someone refer you?*YesNoPlease tell us who referred you so we can thank them.*Privacy* By using this form you consent to Newman Web Solutions LLC collecting and storing your data from this form. This iframe contains the logic required to handle Ajax powered Gravity Forms.