We offer full website services:

  • Web Design
  • Website Hosting
  • WordPress Maintenance
  • Organic SEO
  • Local SEO
  • Paid Marketing
  • Lead Generation

Contact Us


Content Marketing: 4 Steps to Develop Your Strategy

  1. Home
  2. »
  3. Marketing
  4. »
  5. Content Marketing: 4 Steps to Develop Your Strategy

Content Marketing: 4 Steps to Develop Your Strategy

Image of Content Marketing Strategy

Creating a content marketing strategy may seem daunting, but it is a valuable process for every blog. A content strategy is a plan that helps you set goals and create content. It helps you define your audience and know what information they want from you. Here is a step-by-step guide to help you get started with a successful content strategy.

What is Content Marketing?

Simply put, a content marketing strategy is a plan that helps you set goals and create content that people will enjoy reading and sharing. It is the building block of every marketing strategy. It helps you define your audience and know what information they want from you. A content strategy plan helps you formulate your content and craft the message.

First, you need to create a content plan. This plan helps you create valuable content that your audience wants to read and share. You can use a spreadsheet or just Google “content plan template” to help you generate a content plan. You can use this guide to find a purpose, define your audience, and gather the tools you need to craft a compelling message.

Once you have the content plan, you need to be able to evaluate it against your goals. At this stage, you should have clearly defined what it is that you want to achieve. Let’s get right into the meat of it. What do you really want to do? Do you want to sell something, educate your readers, offer advice, or do something completely different? You may have a general audience in mind, but before you can create content for your audience, you have to decide what you want your audience to do. You also need to be able to measure whether your content strategy is on track. A blog that is floundering will not give you the growth you need.

The Importance of a Content Strategy

As you know, publishing your content is a critical part of any online business. The importance of a content strategy cannot be overemphasized. Without one, a blog becomes a lot like a scrum of developers working in parallel without an overall strategy. A content strategy is not about collecting random articles. It’s not about making it up as you go along. And it is certainly not about a few fancy features or spending too much money. A content strategy is a roadmap to success. It contains a mission, content directions, assets, and marketing ideas. A content strategy helps you build a foundation for your blog by designing it and defining the goals. You should try to make your content as valuable and interesting as possible. It helps you build a brand and establish your authority.

Here are some benefits of a content strategy:

Setting Goals and Priorities

By writing a content strategy, you set goals for your blog and decide what you want your audience to get from you. You also prioritize different types of content to help you get the most out of your content marketing efforts.

Being Organized

Content marketing is a big task, and it’s important to have a strategy in place to keep it moving forward. Content marketing can be a complicated process and you need a strategy to get your marketing efforts off to a good start.

Define your Goals

In order to have a content strategy, you need to set goals. Ask yourself: What do I want to achieve with my blog? What is the purpose of my blog? What services do I offer? What is the audience size? Identify your goals, you need to know what goals you want to achieve. This helps you think strategically. Think about some short-term goals and some longer-term goals. Then write what kind of content you need to produce and what milestones you need to meet to get there. You should have something ready to go by the time you start your content strategy. Thoroughly define your audience You need to know who you are writing for. Research your niche, and think about who the readers of your content are. If you don’t know what you want to achieve, it will be difficult to create a content plan that will fulfill those goals.

Develop your Audience

Start by creating a persona profile. This will provide you with information about your audience, which will help you target them properly. Do your homework about your audience. Find out what topics are popular with them, their wants, needs, likes, and dislikes. Consider also who are the people closest to them — family, friends, colleagues, neighbors. Get to know these people and their habits. This will enable you to target your content to them and develop your strategy accordingly.

Are you getting the right type of traffic from your blog? Identify your readership. Define your goal for your blog. Figure out what each group of readers wants from you. Create a content calendar and identify the main content topics you will be publishing on your blog. Research the topics that are popular and appropriate for your readers. Share these with your content team and lead them through the process of developing and publishing. Write articles for each of the topics you have chosen.

Planning and Scheduling Your Content

Once you determine the type of content you are going to create, then begin planning your content. The type of content that is relevant for your audience is going to determine how effective your strategy will be. So, don’t start creating content without knowing what to write about. Once you decide on the content, your audience will also decide how you should create the content. To keep your content organized and plan ahead, we use an affordable app called ClickUp for planning our content. Please note this is an affiliate link – we only endorse products we actually use and stand behind.

You may find that you are still spending a lot of time manually publishing your posts. To be more efficient and consistent, use content calendars to help organize your posts. Once you have the content in place, you can start creating ads to promote your content.

Measure Your Results

How well can a blog post be measured? We narrowed down the long list of key performance indicators to five metrics that give marketers a clearer understanding of how their blog posts are performing. With this new data in mind, marketers will be able to strengthen and grow their blog’s prospects for the future! Measure the quantity and find out where you can improve your blog’s performance. using these five ways to measure each blog post’s success.

  • The total number of visits to a blog post is an informative metric that gives companies insights into their campaign.
  • The number of new subscribers – When you write a blog post, it should serve as a starting point for a call-to-action (CTA). Include an offer to sign up for your newsletter or give away a free lead magnet.
  • The average length of stay – The average length of stay on the blog post’s web page is one way to measure how well you are engaging your reader. To increase that number and decrease your bounce rate, make sure your topic is easy to read with a clear font type and clean design.
  • Social media shares – you can measure the success of your article by how often it is shared on social media by your readers. You know you’re writing an effective and captivating piece when people who read it share it with their friends!
  • Pageviews per visit – Your blog posts are a great way to make people aware of your brand, but you also want them to engage with it. One way of doing this is through page views per visit. This metric tells you how successful your blog post was at engaging with the reader and encouraging them to engage more in the future.


Your blog is worth investing in. With the right strategy and tools, you can have a successful blog that people want to consume. Request your free strategy session today so we can discuss content marketing strategies for your business.

Lori Newman
Lori Newman
Web Designer & SEO Marketing Director @ NWS. Lori has been developing websites for over 20 years now and is totally obsessed with WordPress. When she's not designing she loves dabbling in photography and videography and spending time with her five grandkids and fur babies.