Choosing the Right Keywords
Keywords are the backbone of SEO. The more specific your keywords are, the easier it will be to rank well for them, which in turn means that searchers will easily find your site. Specific search phrases are called long-tail keywords, those that are less specific are known as short-tail keywords.
When it comes to short-tail keywords, they are more competitive and everyone wants to rank for them. When using long-tail keywords, you’ll attract better quality leads which are the ones you’re looking for. Filling a specific niche is a lot better than fitting into a broad and competitive category.
Learn more about keywords and how to use them as well as how to conduct keyword research in order to build a successful campaign. Read More