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Choosing the Right Keywords in Adwords

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Choosing the Right Keywords in Adwords

Screenshot of Video containing 5 tips for choosing the right keywords adwords

Choosing the Right Keywords

Keywords are the backbone of SEO.  When choosing the right keywords, the more specific your keywords are, the easier it will be to rank well for them, which in turn means that searchers will easily find your site. Specific search phrases are called long-tail keywords, those that are less specific are known as short-tail keywords.

For example web design is very generic, there are endless results for this search query. On the other hand, Atlanta Web Design is a lot more specific.

When it comes to short-tail keywords, they are more competitive and everyone wants to rank for them. When using long-tail keywords, you’ll attract better quality leads which are the ones you’re looking for. Filling a specific niche is a lot better than fitting into a broad and competitive category.

Learn more about keywords and how to use them as well as how to conduct keyword research in order to build a successful campaign.   Read More

Lori Newman
Lori Newman
Web Designer & SEO Marketing Director @ NWS. Lori has been developing websites for over 20 years now and is totally obsessed with WordPress. When she's not designing she loves dabbling in photography and videography and spending time with her five grandkids and fur babies.